This summer Mobas was approached by Arm, the world leader in microprocessor Intellectual Property. The agency was tasked with developing a name, visual identity and marketing collateral for an exciting event in Cambridge to raise awareness of the issues of resilience in young people and their ability to learn.
Arm’s mission is to architect a secure and connected world, which transcends beyond the 100 billion silicon chips is has shipped to date to have a positive and lasting impact on society. Arm’s success is built upon the ability to innovate and collaborate in order to achieve scale and impact globally.
The approach behind its Corporate Responsibility strategy is to replicate these principles and to encourage a spirit of open collaboration to create a degree of impact that it could not achieve on its own.
Mobas provided 40 hours of pro-bono design support for Arm. The chosen creative route was SpotlightLive, a simple concept with longevity to highlight how each interactive forum shines a light on a specific issue. The first of the events, which took place in partnership with Cambridge Live! this month, explored the impact of fragile mental health on educating young people.
SpotlightLive 2017 was held at Cambridge Corn Exchange on Thursday 5th October with a packed schedule of live comedy from compère Mark Watson, music from the Royal Philharmonic Orchestra, expert speakers and a panel discussion.
Reflecting on the event, Simon Humphrey, Senior Manager Corporate Responsibility at Arm, said: “The event was a great success, with over 250 people representing more than 130 organisations in attendance. The branding and collateral from Mobas was essential for the event being regarded professionally and accurately reflecting what we’re all about. I really enjoyed working with Mobas and will stay in touch with projects moving forwards”.
Jessica Martin, Client Services Manager at digital agency Mobas, said: “It was fantastic to be involved with SpotlightLive and we found the evening insightful and impactful. Mental health truly is everyone’s business and we’re proud to have supported Arm, bringing together those organisations that can make a real difference in local schools to make young people’s mental health and emotional wellbeing a priority”.
The collaborative venture also saw support from Mind, Arts and Minds, Place2Be, The Kite Trust, YMCA, Blue Smile, Centre33 and Cambridge Curiosity and Imagination. More information about the event can be found on Cambridge Network.
Images by Twoflix.
