12 July 2017 -

Mobas tastes success with Muffin Break appointment

Mobas has been appointed to create an attention-grabbing marketing campaign to drive footfall into Muffin Break stores this summer.

With more than 60 stores across the UK, and a significant presence in Australia and New Zealand, Muffin Break has built up a reputation of providing excellent value fresh food, cakes, sandwiches, wraps and, of course, freshly baked muffins.

Joint Managing Director, Peter Chaloner, said: “We are delighted to have been appointed by Muffin Break to deliver a compelling summer marketing campaign for its UK stores. As an agency, we are massive food fans, so coupling our passion for food with our strategic marketing approach will be a recipe for success.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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