01 July 2022 -

On the radar – July Edition

Want a quick guide to what’s currently on Mobas’ radar? We’ve rounded up some essential items that question and inform on today’s business landscape.

What you should be reading, listening to and attending this month

We have a culture of continuous improvement at Mobas. We challenge our team to read and learn as much as they can about our world, our clients and their specialist areas. Why is this important? Because fresh ideas, thinking and approaches allow us to continually improve and develop to serve our clients as effectively as possible.

As Harry Truman famously said “Not all readers are leaders, but all leaders are readers”.

So if you’re keen to develop but unsure where to start, each month we’re going to compile a list of what we as a team are reading, listening to and events we’re attending to give you a shortcut to great insights that will help you evolve as a leader.

Here are our recommendations for July:

What we’re reading

It’s perfect reading weather when it’s so hot and this month we’re reading Citizens by Jon Alexander. Jon spent the first decade of his career in the advertising industry, selling some of the world’s biggest brands. Then he realised he was caught up in a story he didn’t believe in: the consumer story.

Here, with New York Times bestselling writer Ariane Conrad, he shows us readers what we need to do to step into a bigger idea of ourselves as citizens: collaborative, caring, creative creatures who can shape our communities, organisations and nations for the better. If you’re keen to explore how your firm leaves a mark on the world, then this is the book for you.

What we’re listening to

If you’re thinking of something to listen to rather than read, then the Mobas team are currently obsessed with Steven Bartlett’s podcast (and video series), Diary of a CEO.

Bartlett has risen to fame of late with his appearance as one of the new dragons on BBC’s Dragons’ Den; however, in these podcasts he interviews a range of leaders from the world of business and politics.

Our favourite recent episode features Greg Hoffman, the former Chief Marketing Officer at Nike, and the author of Emotion by Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.

From joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other.

Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself.

Diary of a CEO is available on all major podcast platforms.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

News & insights from the team

Internal brand cogs

Brand learning – Lesson 3: The power of internal brand

Brand learning – Lesson 2: Brands are built by people.

The evolving role of Client Services: What you should expect from your Client Services team in 2026