30 January 2019 -

The Cambridge pays tribute to the transformational Mobas effect

Carole Charter, Head of Marketing at The Cambridge building society has paid tribute to Mobas and spoken about the transformative impact Mobas has had on The Cambridge throughout their 10-year partnership.

“The role Mobas have played in The Cambridge’s transformation has been absolutely critical over the past ten years. Mobas has really helped us to take the brand to the next level. We have faced a lot of business challenges during that time and it’s been critical to have a partner in Mobas who can get us to think differently and give us the confidence to try new things to ensure we are serving our members the best we possibly can.”

In the recently commissioned video interview, Carole says that she would have no hesitation recommending Mobas to other businesses looking to unlock their potential.

“There are many reasons why I’d recommend Mobas. They have a willingness to understand an organisation. What their objectives are, who their customers are and what they are looking to achieve. Mobas’ approach to partnership works really well and delivers results for everyone.”

If you are looking to transform your business, don’t hesitate to get in touch.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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