Mobas puts local charity initiative in the Spotlight
This summer Mobas was approached by Arm, the world leader in microprocessor Intellectual Property. The agency was tasked with developing a name, visual identity and marketing collateral for an exciting event in Cambridge to raise awareness of the issues of resilience in young people and their ability to learn.
Good creativity dances to the tune of great strategy
Creative Agency Mobas’ Creativity Director, Dale Haste, has worked on both sides of the traditional creative/strategic agency divide. Here he gives his view of why strategy is creativity’s best friend.
What can PRs learn from the #Sagasaga?
The word ‘diva’ was linked to a surprising celeb last week, following allegations of unethical behaviour from the market-leading publication for the over-50s, Saga Magazine. PR Account Director, Nicola Collenette, shares her thoughts on the #Sagasaga and the ethical workings of the relationship between PRs and journalists.
Twitter to launch 280 character tweets – but just because you can, doesn’t mean you should!
Social media and news sites are awash with excitement following the announcement by Twitter that it now offers a longer character limit to help users to “easily express themselves”. Head of PR and Social, Adam Tuckwell, challenges marketers to consider their audience and content type before embracing the latest update.
Is it time your agency thought differently?
Robin Bryant and Peter Chaloner, Joint Managing Directors, discuss how brand strategy transformation is now at the forefront of Mobas’ service offering.
Two outstanding interns take on full-time roles at Mobas
Sophie Rudkin and Jess Dutton, who have both completed internships at the Cambridge-based strategic marketing agency, have accepted the positions of Account Executive and Junior Designer respectively.
Strategic marketing agency Mobas shortlisted for regional PR awards
The public relations and content team at Mobas, the leading strategic marketing agency in East Anglia, has been shortlisted for four awards in the CIPR PRide Awards.
The ITV visual evolution – why fix something that isn’t broken?
The visual identity of a brand is everything – it captures the audience, breeds familiarity and develops authority. Lead Creative, Greg Bryant, explores how ITV’s latest brand update has potentially missed the mark. I really loved the curved ITV brand when it launched a couple of years ago. The logo style looked, and still looks […]
Mobas tastes success with Muffin Break appointment
Mobas has been appointed to create an attention-grabbing marketing campaign to drive footfall into Muffin Break stores this summer.
What does political and economic uncertainty mean for us and our clients?
There’s no doubting that recent events have resulted in uncertainty both from a political and economic perspective. Senior Account Manager, Katie Sandell, reflects on how this is impacting our clients and how marketing must adapt alongside the wider business climate.