PR isn’t dead – but AVE is
Robert Phillips famously pronounced in 2015 that PR is dead. PR Account Executive, Catie Allwright, discusses how it definitely isn’t, but antiquated measurement tools – on the other hand – are.
Why social media needs to be a part of your marketing strategy
We can all agree that the modern customer journey is a complex one. Social Media Manager, Roseanna Davies, explains why it’s important to focus on the key beats that can help inspire and influence people to buy your product or service – in a clever way.
The blended workforce – a trend that’s already paying off
At the start of the year, Forbes Magazine predicted that the ‘blended workforce’ would be one of the 10 key workplace trends that will mark 2017. Head of Strategy, Shelby Haslam, discusses how the team are already bringing this approach to client relationships.
Mobas Duo Elected to CIPR Committee
Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia.
Brand transformation in the professional services sector
Think brand and most minds will immediately spring to iconic consumer names that define a sector. John Lewis. Coke. Apple. Yet the power of brand is just as potent in the B2B arena. Indeed, B2B enterprises that treat their clients as living, breathing, emotional human beings (and we’re still surprised by the many that don’t) […]
Brand transformation in the food and beverage sector
The proliferation of new entrants and brand extensions within the food and beverage sector shows no sign of slowing. From artisan gins to the upmarket chain restaurants of TV chefs, the sector these days is characterised by diversity, innovation and intense competition.
Brand transformation in the hospitality and leisure sector
Nationally and globally, brands in the destination, hospitality and leisure sector have to work their socks off to please the ever-developing demands of sophisticated modern consumers. Staying true to their core brand essence while shaping a proposition that is relevant is a key issue – and has driven many of the transformational projects we’ve undertaken […]
Why do we say that?
Like any professional arena, the graphic design and typography field is one just crammed with jargon and vocabulary we use every day without giving a second thought to. Some of these terms have fascinating histories, often worthy of an episode of QI. Our resident logophile and Creative, Clive Weatherley, sheds some light…
Brand transformation in the finance sector
It’s easy to talk about transforming brands (lots of strategic agencies do) but it’s somewhat harder to put your money where your mouth is and create case studies to prove the point. With ‘The Brand Transformation Agency’ as our strapline, it’s vital to us here at Mobas that we walk the walk, not just talk […]
How not to handle a social media crisis
When things go wrong, burying your head in the sand is the worst thing you can do. Head of PR and Social, Adam Tuckwell, shares essential advice for reacting to a crisis. We’ve all seen it happen. Social media is awash with examples of companies or employees doing something they shouldn’t and getting caught. But […]