B2B Social Media Marketing : In 6 Steps
A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
6 steps to optimising a paid Facebook campaign
Facebook’s paid advertising is a labyrinth of choices and options, and can bring entirely different results for different businesses and brands. However, there are a few sure-fire ways to optimise your paid campaigns. These changes can see your cost per click (CPC) or cost per metric (CPM) drop exponentially and ensure you’re getting the maximum […]
Podcast: What’s the point of targeting?
In episode five of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Shelby Haslam (Director of Strategy) explore what is the point of audience targeting.
A marketers introduction to TikTok
Is it time for marketers to pay serious attention to TikTok? The short-form video-sharing app hailing from Beijing’s ByteDance has caught the imagination of huge groups of society, but despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.
Why web design trends don’t paint the full picture
Minimalism, white space, dark modes. Web design trends are constantly changing. In 2020, the hot trends most frequently touted focus on ultra-minimalist navigation, immersive elements and a deeper blend between the use of photography and graphics. While following trends may make your website visually attractive in the short term, George Hadfield, Mobas’ Head of Digital, […]
Social Media during a crisis
It’s a challenging time for all business and brands, but with more people turning to social media as a source of news and connection, how should your brand be operating on social? Our Head of Social Media, Claire Durrant, shares her top five tips for using social media during a time of crisis.
Why ‘digital marketing’ is actually just ‘marketing’
We work in an industry where ‘digital’ marketing and ‘traditional’ marketing are still treated as two separate silos, but are we reaching a point where ‘digital marketing’ should just be ‘marketing’? Client Services account manager Yasmin Brown gives her thoughts on this much-debated topic.
Decoding digital marketing performance with Google Data Studio
At Mobas, as a performance‑driven digital marketing agency, we leverage platforms like Google Data Studio to provide transparent, integrated reporting across all your campaign channels. Reporting can be a highly time-consuming task for any marketing manager, particularly when you’re reporting across multiple platforms and campaigns. There are many digital marketing reporting tools out there, but […]
Tips for improving your LinkedIn profile
LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don’t know where to start. Here Mobas Social Media Manager Claire Durrant gives […]
Client Services: the central hub of an agency
A marketing agency: the hub of creatives, strategists and digital experts. But where does Client Services fit into this? Client Services Group Account Director Ellen explains the inner workings of a Client Services team and their role at Mobas.