Mobas proudly announces a raft of promotions

2020 hasn’t been the year any of us had imagined, but the Mobas team have more than risen to the challenge and continued to deliver the excellent service our clients expect – and we’re pleased to announce the following team changes and promotions to help us continue this as we move forward.
Mobas and Royal Society of Chemistry scoop two prizes at Summit Creative Awards

We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2020 Summit Creative Awards. The campaign won Gold in the Generation Z, Audience-Specific Marketing category with the submission of the campaign’s hero video and related sub-narratives. As well as Silver in the Not-for-Profit Integrated […]
Why a new brand doesn’t necessarily mean a new logo

Head of Brand Strategy and Insight Katie Vickery discusses what makes a brand, and how in today’s world, it’s so much more than the logo.
Planning a Website: 4 steps to consider in your process

Building a new website often requires more planning than you might expect. Digital Project Manager Yasmin Brown has broken down the main factors you should consider before embarking on any new web project. So you’ve made the decision to invest in upgrading your website: your business offering, brand and company voice have all evolved since […]
What makes a good campaign great?

It’s been a year of pivoting for campaigns, as brands have had to adjust their marketing efforts to the pandemic environment. But what makes a great campaign, and what can we learn from this year? Head of Brand Strategy and Insight Katie Vickery investigates and looks at what we can take into 2021. A great […]
B2B Social Media Marketing : In 6 Steps

A good social media presence has never been more important for B2B businesses, and with digital platform capability increasing every day, B2B businesses should be taking advantage of the opportunity to get started with social media if they haven’t already. Head of Social Media and B2B social specialist Claire Durrant shares her top tips to […]
Heading back to the office

With the gradual easing of lockdown restrictions and after a comprehensive programme to make the Mobas office secure, the Mobas team has begun to return to our Cambridge office. The new working week for Mobas consists of split days, Monday and Friday at home, Tuesday – Thursday in the office. As we come to the […]
Social Media’s role in digital PR

Continuing his series on Digital PR, Head of PR, Jay Evans looks at the role of social media in digital PR.
Podcast: What’s the point of creativity?

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Adam Tuckwell (Commercial Director) explore what is the point of creativity.
Digital PR is not a link-building bolt on

Following on from his first article on Digital PR, Head of PR, Jay Evans looks at why digital PR isn’t a link-building bolt on.