Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Being brave in a world of uncertainty
These are uncertain times, but our Head of Brand Strategy and Insight Katie Vickery urges you to be brave when it comes to your marketing. It’s time to grasp the nettle and show everyone what you’re made of.
A recipe for success – an audience with Charlie Bingham
Our Brand Strategist Katie Vickery recently attended a talk with Charlie Bingham, which was hosted at the Mintel office in London with the Chartered Institute of Marketing. In this article she outlines what she learned.
Why are brand strategy and HR strategy crucial to each other?
Head of Brand Strategy and Insight Katie Sandell and HR Manager Rachel Berry explore the inextricable link between strategy, marketing and HR, why they need each other, and how this can be implemented within a business.
Dalcour Maclaren appoints Mobas to challenge the Chartered Surveyor market
Mobas is delighted to announce they have been appointed by Dalcour Maclaren, a market leading property and environmental consultancy to the utility and infrastructure sectors, after a strong period of growth.
ILUX appoint Mobas for strategic brand transformation
IT consultancy ILUX has appointed Mobas to provide strategic brand and marketing support. The Cambridgeshire-based firm, which provides consultancy services and technological support to some of the UK’s leading companies, has sought the support of Mobas to help grow its customer base and reach new audiences as the business goes from strength to strength.
The alchemy of brands
What would the world be like without brands? Brand Strategist Katie Sandell recently attended an enlightening event at the Museum of Brands in west London to find out how powerful brands are in our decision-making process.
Mobas appointed by Northampton Students’ Union
Following a competitive pitching process, Mobas is delighted to have been appointed by The University of Northampton Students’ Union to develop new ways of communicating with and engaging students.
Brand. What? Brand!
Joint MD Rob Bryant looks back on a year marked by an unprecedented collapse of people’s trust in brands and institutions. His conclusion? Successful branding will have fewer tricks and more truth.
Brand transformation in the finance sector
It’s easy to talk about transforming brands (lots of strategic agencies do) but it’s somewhat harder to put your money where your mouth is and create case studies to prove the point. With ‘The Brand Transformation Agency’ as our strapline, it’s vital to us here at Mobas that we walk the walk, not just talk […]