What are challenger brands and why do we need them?
Head of Brand Strategy and Insight Katie Sandell looks at what makes a challenger brand and why they’re so important in today’s marketplace. In industries from banks to travel, from cars to smoothies, challenger brands are taking an increasingly prominent position in their markets and can take many forms. We hear people referring to them […]
Podcast: What’s the point of taking risks?
During the episode two of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director) and Katie Vickery (Head of Brand Strategy and Insight) explore what it means to take risks and why it’s important in marketing.
Podcast: What’s the point of Brands?
Mobas is delighted to launch its new after-hours podcast series, ‘What’s the Point’?
Saffron Building Society appoints Mobas
Mobas, the Cambridge based Brand Transformation Agency, has been appointed by Saffron Building Society on a full-service, brand strategy and marketing brief.
Tourism business praises Mobas’ approach to brand evolution
Attraction Tickets are famous for helping travellers explore the best of Florida, Paris, New York, California and many other amazing destinations. While the company had seen success with its existing brand, there was an appetite for change and a requirement to bring the brand up to date, so that it could be seen as so […]
Creating movements, not just moments
Head of Brand Strategy and Insight Katie Vickery recently attended the annual Campaign Breakfast Briefing in London, where industry leaders came together to discuss the future of our industry and what 2020 has in store for us. One of the key themes that arose was the changing consumer behaviours and attitudes towards brands in terms […]
Being brave in a world of uncertainty
These are uncertain times, but our Head of Brand Strategy and Insight Katie Vickery urges you to be brave when it comes to your marketing. It’s time to grasp the nettle and show everyone what you’re made of.
A recipe for success – an audience with Charlie Bingham
Our Brand Strategist Katie Vickery recently attended a talk with Charlie Bingham, which was hosted at the Mintel office in London with the Chartered Institute of Marketing. In this article she outlines what she learned.
Why are brand strategy and HR strategy crucial to each other?
Head of Brand Strategy and Insight Katie Sandell and HR Manager Rachel Berry explore the inextricable link between strategy, marketing and HR, why they need each other, and how this can be implemented within a business.
Dalcour Maclaren appoints Mobas to challenge the Chartered Surveyor market
Mobas is delighted to announce they have been appointed by Dalcour Maclaren, a market leading property and environmental consultancy to the utility and infrastructure sectors, after a strong period of growth.