The rise of truly distinctive professional services brands
Why sounding like everyone else is now a commercial risk Why professional services brands are losing distinction Across legal, accounting, consultancy, engineering, financial services and B2B advisory sectors, many firms are facing the same challenge, they no longer sound meaningfully different. Spend time reviewing professional services websites, proposals or thought leadership and the same language […]
Brand learning – Lesson 4: Your brand is a business asset
Many organisations acknowledge that brand is important. However, far fewer treat it with the same strategic attention as other business assets. Physical infrastructure, technology systems and financial investments are carefully managed and maintained over time. They are recognised as critical components of long term growth. Brand should be viewed in exactly the same way. Understanding […]
Brand learning – Lesson 3: The power of internal brand
Brand building is often associated with external visibility. Campaigns, websites, advertising and social media all contribute to how an organisation is perceived in the marketplace. Yet the strength of a brand externally is often determined by how clearly it is understood internally. An organisation cannot consistently communicate something to the outside world that it does […]
Brand learning – Lesson 2: Brands are built by people.
When people talk about brands, the conversation often gravitates towards what can be seen. Visual identity, advertising campaigns and messaging frameworks tend to dominate the discussion. Logos, colour palettes and creative concepts are, of course, important. They shape recognition and help communicate intent.
The evolving role of Client Services: What you should expect from your Client Services team in 2026
Working in Client Services has always meant balancing relationships, delivery and problem-solving, but our roles within the Client Services team are evolving faster than ever.
Brand learning – Lesson 1: The learning never ends
One of the most important lessons in brand strategy is that the learning never really stops. Markets shift, audiences evolve, and culture constantly reshapes the way people interpret brands. What resonated five years ago, or even last year, may not carry the same meaning today.
Beyond precedent: Building distinctive brand propositions for modern law firms
In today’s legal sector, expertise is expected. Technical excellence is assumed. Most firms can demonstrate strong credentials, experienced teams and proven results. As a result, differentiation rarely comes from what a firm does. It comes from how it thinks, how it behaves and how it connects with clients. This presents both a challenge and an […]
Mobas launches region-wide brand awareness campaign for East Anglian Air Ambulance
At Mobas, we’re proud to be launching a major new brand awareness campaign for East Anglian Air Ambulance, designed to build understanding, relevance and long-term support across Cambridgeshire and West Suffolk.
Strategic Insights for 2026: Trends and Navigating Uncertainty
2025 Review: A defining year for insight 2025 has marked a significant shift in what businesses demanded from research and insight. With market conditions characterised by rapid change, clients increasingly turned to Mobas to help them understand audiences, validate decisions, and build resilient brand strategies. Insight transitioned from supportive background work to a central, indispensable […]
Reading between the stripes: Adidas’ silent world cup makeover
Adidas, the World Cup, and a subtle but significant shift As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look. But, it’s not just the visuals of the branding and sponsors which shape how […]