How critical will voice technology be in the future of marketing?
The field of digital marketing continually evolves. As new technologies emerge, marketers must learn and adapt. But what makes digital marketing so challenging is that not every trend or technology will break through, meaning marketers need to take time to weigh up new platforms and technologies before taking the plunge. To some, voice technology seems […]
Creativity in lockdown
Our Head of Copy, Clive Weatherley, muses from the confines of his dining room.
Guiding your brand through COVID-19
Head of Brand Strategy and InsightKatie Vickery gives us her take on how to guide your brand through the turbulent COVID-19 storm.
LADbible at No. 10 briefing: a masterclass in communications
Twitter has been ablaze with confusion as to why Simon Binns, editor of LADbible, was invited to participate in the daily Downing Street press briefings on the coronavirus pandemic. But rather than joining the chorus of confusion, Mobas’ Commercial Director and Fellow of the Chartered Institute of PR, Adam Tuckwell, explains why the decision is […]
Podcast: What’s the point of marketing during a crisis?
During the episode three of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director), Katie Vickery (Head of Brand Strategy and Insight) and Claire Durrant (Head of Social Media) explore what is the point of marketing during a crisis.
Leading through a crisis
Being a business leader can be difficult at the best of times. But when a crisis comes knocking, leaders of all levels are stretched to the limit. There is so much to think about, numerous calls on our time and a constant fear that we will overlook something important. While the pressures are many, Mobas’ […]
If this is the new normal, it’s time to pivot not pause
With the UK-wide lockdown in full effect, light is beginning to dawn on what is to be – for a while at least – a new normal. The current crisis will have far-reaching consequences for businesses of all shapes and sizes, but how should marketers respond in these challenging times. Adam Tuckwell, Mobas’ Commercial Director, […]
Why web design trends don’t paint the full picture
Minimalism, white space, dark modes. Web design trends are constantly changing. In 2020, the hot trends most frequently touted focus on ultra-minimalist navigation, immersive elements and a deeper blend between the use of photography and graphics. While following trends may make your website visually attractive in the short term, George Hadfield, Mobas’ Head of Digital, […]
What are challenger brands and why do we need them?
Head of Brand Strategy and Insight Katie Sandell looks at what makes a challenger brand and why they’re so important in today’s marketplace. In industries from banks to travel, from cars to smoothies, challenger brands are taking an increasingly prominent position in their markets and can take many forms. We hear people referring to them […]
PR in challenging times
It’s a challenging time for all business and brands, but with people engaging with mainstream media more than ever, how should your brand be communicating? Our Head of PR, Jay Evans, shares his top five tips for managing PR during a time of crisis.