Go hard or go home?
Brand launches can sometimes seem scary, so to ensure they’re effective and that the money and time you’ve invested doesn’t go to waste, you need to decide whether to do a hard or a soft launch. In this article, Head of Brand Strategy and Insight Katie Vickery explores how to decide which route to take, […]
Podcast: What’s the point of targeting?
In episode five of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Head of Brand Strategy and Insight) and Shelby Haslam (Director of Strategy) explore what is the point of audience targeting.
A marketers introduction to TikTok
Is it time for marketers to pay serious attention to TikTok? The short-form video-sharing app hailing from Beijing’s ByteDance has caught the imagination of huge groups of society, but despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.
Time to get creative
Mobas’ Creative Lead Greg Bryant explains why creativity shouldn’t be locked out during lockdown.
How has this crisis changed the world of PR?
One of the questions Jay Evans, Mobas’ Head of PR has been asking himself repeatedly during this pandemic is not only WHEN will we go back to normal, but IF we will – and SHOULD WE?
Podcast: What’s the point of storytelling?
In episode four of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director), Katie Vickery (Head of Brand Strategy and Insight) and Jay Evans (Head of PR) explore what is the point of storytelling in marketing.
How critical will voice technology be in the future of marketing?
The field of digital marketing continually evolves. As new technologies emerge, marketers must learn and adapt. But what makes digital marketing so challenging is that not every trend or technology will break through, meaning marketers need to take time to weigh up new platforms and technologies before taking the plunge. To some, voice technology seems […]
Creativity in lockdown
Our Head of Copy, Clive Weatherley, muses from the confines of his dining room.
Guiding your brand through COVID-19
Head of Brand Strategy and InsightKatie Vickery gives us her take on how to guide your brand through the turbulent COVID-19 storm.
LADbible at No. 10 briefing: a masterclass in communications
Twitter has been ablaze with confusion as to why Simon Binns, editor of LADbible, was invited to participate in the daily Downing Street press briefings on the coronavirus pandemic. But rather than joining the chorus of confusion, Mobas’ Commercial Director and Fellow of the Chartered Institute of PR, Adam Tuckwell, explains why the decision is […]