Mobas appointed by four NHS bodies for audience-centric marketing and brand campaigns
Mobas has a long history of supporting the NHS in delivering brand and campaign activities on both a national and regional level. Having refined our approach over many years and developed significant expertise, the team are thrilled to have been appointed by no fewer than four new NHS Trusts and bodies in 2022.
The specialist healthcare team within Mobas will be supporting three NHS Cancer Alliances in North-East London, South-East London and Yorkshire. This work will see the agency develop targeted campaigns for hard-to-reach audiences and demographics who have previously not been receptive to proactive healthcare messages. The team have also been appointed by the NHS Cambridgeshire and Peterborough CCG to manage a targeted self-care campaign.
Speaking about the appointments, Mobas’ Managing Director Adam Tuckwell, commented: “One of the key reasons NHS clients continue to choose Mobas is our ability to create compelling creative-led campaigns that deliver tangible results. The work for these new clients is naturally still under wraps, however, each one involves the creation and execution of a number of targeted awareness campaigns, all aimed at getting the right care and information to the people who need it most.
“The challenge has been to convey the right messages in a number of creative and engaging styles while being true to the parent brand – and sensitive to the concerns of our target audiences.”
Mobas’ ability to get this combination right, time after time, has seen the NHS continue to choose to work with Mobas for such a diverse range of projects. And we look forward to taking on further challenges in the future.