NHS Healthcare

Developing and strengthening the brand and sub-brands of the NHS

One of the key reasons NHS clients continue to choose Mobas is our ability to forcefully promote individual NHS brands and services – both internally and externally – while clearly retaining the look, feel and organisational values of the parent organisation.

We understand big corporations and how best to navigate from a project brief through to completion while obtaining great results, stakeholder buy-in and delivery beyond the original goals set. We think differently and apply our whole-of-market knowledge to the public’s welfare and well-being. We meet with our clients, discuss the brief and goals, then write successful brand and marketing strategies for their unique and targeted purpose.

Our approach in healthcare is driven by our need to make human-to-human connections real: we make the brands we work with approachable and deliver sound messaging for every campaign we deliver. From designing and curating content in image, video and written form to mapping media delivery both offline and online, social media marketing, web and app development, we cater for all healthcare campaign requirements.

We’ve worked on marketing strategy and campaigns for NHS Blood and Transplant on large-scale national campaigns as well as localised trusts who need short, sharp seasonal advertising campaigns: we cater our team and process to what’s required.

Our specialist NHS healthcare marketing team have worked very successfully with the NHS for many years – devising, designing and producing a comprehensive raft of multi-faceted marketing campaign assets and promotional strategies. These have included literature promoting specific hospitals and healthcare centres, complete websites (build and development), and top-to-bottom rebranding of whole NHS divisions.
 

Cerapedics
MSD
Accora
Endomag
Tristel
Culturelle
Creative Medical Research
THIS Institute
Pernaton
TTP LABTECH
GSK
NHS South East London Cancer Alliance
NHS Cambridgeshire and Peterborough