02 July 2019 -

Six months of unprecedented growth shows demand for business transformation

Mobas is celebrating a highly successful start to 2019. The first six months has seen 20 new partnerships form, the majority of which have a strong strategic requirement.

Each business and brand faces a business challenge that Mobas is helping them to overcome. From assessing the potential for a new service offering, to developing a ‘go-to market’ plan, or redefining and refreshing a corporate brand in preparation for growth, Mobas’ proven strategic process is delivering significant results fast.

Founder and Joint MD Robin Bryant comments: “In an increasingly competitive and complex world, senior business leaders are recognising the value of their brands. Gone are the days when firms could just try something out, or promote themselves using generic or unfounded claims. These days every brand needs a clearly defined point of difference which is tried and tested before funds are invested, which is then communicated consistently and effectively through multiple touchpoints.

“We’re seeing a real demand for specialist strategic input to help businesses achieve growth, and the Mobas process – backed by our dedicated team – enables us to move quickly and to deliver insight that creates a real business advantage, one that’s much more than simply related to brand and marketing.”

Many projects and relationships begin with a strategic element, but are then able to benefit from the agency’s full-service offering as the strategic positioning is applied to brand development, campaign planning and delivery. It’s this seamless transition that ensures that the original insight is not lost in the application.

The new Mobas partnerships span a variety of different sectors.

Professional and service firms:
iNet3, S&A Group, Dalcour Maclaren, Accent Office Solutions, Geo Smarter Energy, NetHelpDesk and Hatch Interiors

Academic:
Anglia Ruskin University, Clare College Cambridge, Corpus Christi College Cambridge

Transport / travel:
Stagecoach East, Attraction Tickets Direct

Specialist and consumer goods:
ChickenGuard, Pernaton, Nads, Nitwits, Culturelle, Accora

In addition, Mobas has extended the service offering with a number of existing clients including Arm, Greene King, MSD Animal Health and Robinson Young.
Robin continued: “It is great to see that our Brand Transformation proposition has been so well received by clients both old and new. As we look to the future, we will continue to evolve our offering to ensure that we remain perfectly positioned to help businesses overcome their challenges and unlock greater levels of success.”

If you’re looking to transform your business in 2019, don’t hesitate to get in contact with the Mobas team to discuss how we can help your business.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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