Strategic marketing agency Mobas shortlisted for regional PR awards
The public relations and content team at Mobas, the leading strategic marketing agency in East Anglia, has been shortlisted for four awards in the CIPR PRide Awards.
The ITV visual evolution – why fix something that isn’t broken?
The visual identity of a brand is everything – it captures the audience, breeds familiarity and develops authority. Lead Creative, Greg Bryant, explores how ITV’s latest brand update has potentially missed the mark. I really loved the curved ITV brand when it launched a couple of years ago. The logo style looked, and still looks […]
Mobas tastes success with Muffin Break appointment
Mobas has been appointed to create an attention-grabbing marketing campaign to drive footfall into Muffin Break stores this summer.
PR isn’t dead – but AVE is
Robert Phillips famously pronounced in 2015 that PR is dead. PR Account Executive, Catie Allwright, discusses how it definitely isn’t, but antiquated measurement tools – on the other hand – are.
Why social media needs to be a part of your marketing strategy
We can all agree that the modern customer journey is a complex one. Social Media Manager, Roseanna Davies, explains why it’s important to focus on the key beats that can help inspire and influence people to buy your product or service – in a clever way.
Mobas Duo Elected to CIPR Committee
Two members of the Mobas PR team have been elected to represent the Chartered Institute of Public Relations (CIPR) in East Anglia.
Brand transformation in the professional services sector
Think brand and most minds will immediately spring to iconic consumer names that define a sector. John Lewis. Coke. Apple. Yet the power of brand is just as potent in the B2B arena. Indeed, B2B enterprises that treat their clients as living, breathing, emotional human beings (and we’re still surprised by the many that don’t) […]
Brand transformation in the food and beverage sector
The proliferation of new entrants and brand extensions within the food and beverage sector shows no sign of slowing. From artisan gins to the upmarket chain restaurants of TV chefs, the sector these days is characterised by diversity, innovation and intense competition.
Why do we say that?
Like any professional arena, the graphic design and typography field is one just crammed with jargon and vocabulary we use every day without giving a second thought to. Some of these terms have fascinating histories, often worthy of an episode of QI. Our resident logophile and Creative, Clive Weatherley, sheds some light…
How not to handle a social media crisis
When things go wrong, burying your head in the sand is the worst thing you can do. Head of PR and Social, Adam Tuckwell, shares essential advice for reacting to a crisis. We’ve all seen it happen. Social media is awash with examples of companies or employees doing something they shouldn’t and getting caught. But […]