28 March 2022 -

A subtle change to unlock a lasting impact for our clients

Since Mobas came into existence in 2003, we have acted as trusted changemakers, enabling our clients’ brands to grow, evolve and flourish. As we continue to mature as a business, we believe this is the time for us to make a subtle change to our brand proposition to reflect our lasting impact on our clients and partners more accurately.

Companies have always sought us out for seismic transformations across their brand and tactical brand activations. However, we know that true transformation isn’t isolated within the brand and marketing pillar alone, which has prompted us to evolve our offering to address our clients’ broader needs, which we have been successfully doing for some years.

This evolution has seen us pivot our positioning to more accurately reflect where we are as a business today, combining operationally focused management consultancies and traditional tactic-driven marketing agencies. This allows us to harness our skills as consultative strategic brand and marketing experts, coupled with business-orientated experts, to address real business issues, driving business owners’ and marketing teams’ aspirations.

Our name won’t change, but we’re tightening our business positioning to reflect the promise we make to clients every day. We are The Transformation Business.

Robin Bryant, Mobas’ Founder, commented: “We have always seen our work’s power to ignite success for our clients. From award-winning brand development to captivating campaigns that bring measurable benefits, we have seen more and more clients call on us to offer assistance beyond that of a traditional marketing agency. To support these requests, we have been building up our team to provide business consultancy in addition to the brand and marketing services we are famous for. From employee engagement to price modelling, alongside growth and sales strategies, we now help shape businesses as well as communicate their visions to their customers.

“We have always sought to challenge, advise and support our clients. This evolved proposition builds on that mentality while enabling us to provide high-level business consultancy to support our clients’ growth aspirations. We will continue to deliver the best-in-class brand solutions and brand activations, but our growing capabilities will now amplify the impact these deliverables will have for our clients and their businesses.”

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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