Brand transformation in the hospitality and leisure sector

25 May 2017 1 min read
Brand transformation in the hospitality and leisure sector

Nationally and globally, brands in the destination, hospitality and leisure sector have to work their socks off to please the ever-developing demands of sophisticated modern consumers. Staying true to their core brand essence while shaping a proposition that is relevant is a key issue – and has driven many of the transformational projects we’ve undertaken in the sector.

From family-oriented day-out destinations to luxury upmarket resorts, the need for distinctive product offerings is more crucial than ever before. And that’s why our bold approach to brand transformation is attracting an increasing number of well-known names.

The specialist Mobas team, headed by Joint MD Pete Chaloner, has been instrumental in driving growth for travel-oriented brands such as Adagio Aparthotels, Europcar and MotorHolme. Account Management Director Jess Martin orchestrates a group of seasoned executives working day in, day out to engage and convert consumers for AccorHotels. We work across their portfolio of international brands, including Novotel, Mercure, MGallery by Sofitel, Sofitel, ibis and Pullman. The team includes Senior Account Managers Ellen Chesterman and Katie Sandell.

The creative department is also deeply experienced, with Creative Lead Greg Bryant, Art Director Ellie Pearson and Copy Head Clive Weatherley all adept in the sector. Across the corridor, Head of Digital Jon Parsons, Lead Developer Steven Knibbs and Web Developer Robbie Rudge add online sector expertise.

It all means that few strategic agencies can match Mobas in terms of relevant experience. Our work for brewers, destination venues, restaurants, bars and pubs features a long-term relationship with Bury St Edmunds-based Greene King. We’ve helped drive footfall and sales with everything from digital strategy and web development to in-pub collateral and promotional restaurant materials for brands such as Belhaven Pubs, Eating Inn, Greene King IPA, Greene King Pub Estates, Loch Fyne, Hungry Horse and Old Speckled Hen.

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