Mobas appointed by Northmores to support its next stage of growth
Mobas is delighted to announce its appointment by Northmores, one of the UK’s leading project management consultancies, to support the business as it embarks on its next phase of growth. Working in partnership with the Northmores team, Mobas will help strengthen the organisation’s market position, ensuring its brand continues to reflect the expertise, ambition and […]
Why the best agency relationships drive business growth, not just marketing activity.
Many organisations invest significant time selecting a marketing agency. They evaluate credentials, creative portfolios, sector experience and technical capability. All of those things matter. But they rarely determine the long-term success of the relationship. The strongest agency partnerships are not built around marketing delivery. They are built around business understanding. There is an important distinction […]
Every conversion tool reports success. Nobody reports the pile-up.
Earlier this week I was buying cupcakes for a client. I already knew where I was going to buy them. I’d used the company before, trusted the product and landed on the website ready to purchase. From a marketing perspective, I was the ideal customer. But before I could even read the homepage, four different […]
AI is reshaping paid search. Are you ready?
AI Overviews have been part of Google Search for some time. What is new is the clearer view marketers now have of their visibility. On 3 June 2026, Google launched dedicated Generative AI performance reports in Search Console. These separate impressions from AI Overviews and AI Mode, showing which pages appeared and how visibility varies […]
Mobas appointed by Druces LLP to support next phase of brand and digital transformation
Mobas has been appointed by Druces LLP to develop a new brand proposition, refreshed visual identity and new website as the firm continues to deliver its long-term growth strategy. The appointment follows a strategic review of the firm’s positioning, market presence and future ambitions, with the project designed to create a stronger, more differentiated platform […]
AI has arrived in WordPress. Here’s why it matters.
WordPress 7.0 is more than another software update. It’s the beginning of a smarter, AI-enabled future for websites and the businesses that rely on them. AI is no longer a glimpse of the future. It’s rapidly becoming part of the everyday tools businesses use to market, communicate and grow. The latest release of WordPress 7.0 […]
Brand Learning – Lesson 7: Distinctiveness matters more than difference
Many organisations focus heavily on communicating what makes them different. They search for unique propositions, exclusive features and positioning statements that separate them from competitors. Workshops are often built around uncovering differentiation, while messaging strategies begin with the question, “What makes us unique?” This thinking is understandable, but it can also lead brands to overlook […]
Killer branding or brand overkill?
At the launch of the World Cup logo a few years ago, I loved it. The bold, striking numbers backing up the trophy itself. Really powerful and recognisable. I couldn’t wait to see how it came to life at the tournament itself. Having now spent (too much) time watching this year’s World Cup, I’ve found […]
Mobas builds depth and strength with trio of strategic appointments
Mobas continues to invest in its people and capabilities with the appointment of three new team members, further strengthening both its client services and digital marketing expertise as the agency delivers on its long-term growth strategy. The latest appointments reflect Mobas’ ongoing commitment to attracting talented professionals who bring fresh perspectives, specialist knowledge and a […]
The honest case for AI in the agency
Why the best work still starts and ends with people Let’s start with the concern: if a machine can write the copy and analyse the data, what exactly are clients paying an agency for? The honest answer is that AI does not replace the thinking that makes good work good. It reduces the friction between […]