Speaking of the appointment, Robin Bryant, joint MD of Mobas, said: “We are thrilled to welcome Ruth to the team. At Mobas we are constantly investing in the future and her knowledge and experience will be invaluable in bolstering the research and insight offering – helping us to transform the clients we work with now and in the future. We have found that research has been a critical factor for our partnership-based relationships, and we are keen to lead the way with this genuine strategic offering.”
Whether its strategy, PR, or design; research is a crucial part of everything that we do at Mobas. Bringing this expertise in-house, as part of the Strategy Team, will help us achieve even better results for our clients – both old and new. Ruth will also be using her skills to train Mobas staff about how research can be used in alignment with each department’s goals and assist with continuous business transformation.
Ruth commented: “I am really excited to be joining Mobas and bringing an even higher level of expertise and experience to the Research offering for clients. I am looking forward to building on the current insight and analytics offering and empowering the team to use research alongside their specialities. Research, analytics, and insight should be central to any brand transformation journey, supporting clients to achieve their ambitions.
With continued investment in insight and analytics, we are in a positive position to be able to grow our client base, providing market-leading brand transformation as a business.
