Mobas works with Elanco as the lead agency for the creation of campaigns for their companion animal range of veterinary products. Mobas typically works across all elements including product creative, advertising campaigns, digital, direct mail, HTML emails, public relations, social media, product fact sheets and leaflets – in most cases communicating directly with the veterinary trade.
From new product launches, to market entry strategies and deployment, Mobas has supported the Elanco team for many years. Whilst Mobas supports the marketing team with day-to-day marketing collateral and POS, a range of in-depth, integrated projects have also been delivered - including a strategy and campaign to launch a range of pet medicines that had been reclassified to Over The Counter (OTC) to the UK market and an owner engagement programme aimed at increasing owner knowledge and post-prescription brand interaction.
Whilst the majority of the products Mobas provides marketing support for are companion animals, we have also provided support for the equine marketing teams.