Mobas is a specialist financial services marketing agency with over 20 years of experience delivering strategic and creative campaigns that make a measurable impact. We work across the financial sector, supporting banks, building societies, insurance firms, wealth management providers, and professional services organisations in building stronger brands, deeper customer relationships and more effective communications.

In an industry where trust, clarity and compliance are paramount, our role is to translate complex products and services into accessible, engaging and meaningful marketing that connects with both existing and potential customers. From launching new propositions to repositioning established brands, we help financial organisations navigate change, stand out from competitors, and grow market share.

We have worked with some of the UK’s most recognised financial brands, including Bluefin, Saffron Building Society, The Cambridge Building Society, Marmalade Car Insurance, PEM Corporate Finance and Thinc Group. This breadth of experience gives us a clear understanding of the nuances, sensitivities and opportunities within the sector — and enables us to deliver compliant campaigns that resonate with diverse audiences.

The Cambridge Building Society Train Station Poster

Our services as a financial services marketing agency include:

Brand strategy and repositioning for financial institutions seeking to modernise or differentiate
Digital marketing and campaign planning including SEO, PPC, social media and email marketing
Content marketing and thought leadership to build authority and trust
Website design and optimisation focused on performance, compliance and user experience
Customer journey mapping and UX strategy to improve acquisition and retention
Marketing for compliance-heavy sectors, including insurance, lending, and investment services

Whether you're a start-up fintech firm looking to build credibility, an insurance brand launching a new product, or a wealth manager seeking to connect with high-net-worth individuals, we understand what it takes to build confidence and drive results in highly regulated markets.

We bring a consultative, insight-led approach to every project. As a trusted banking marketing agency and insurance marketing partner, we dive deep into your audience, your regulatory environment, and your business goals. From strategic planning through to creative execution, everything we do is tailored to deliver maximum ROI - while staying firmly within the guardrails of financial marketing compliance.

At Mobas, we don’t just generate leads - we build brands that last. Our work helps financial organisations achieve clarity in their messaging, consistency across their channels, and confidence in their marketing investment.

If you’re looking for a financial services marketing agency that understands your world and brings both creativity and commercial acumen to the table, Mobas is ready to help you move your brand forward - with bold ideas, smart strategies and proven performance.