In recent years - and particularly in the wake of economic and social shifts - the food and beverage sector has faced unprecedented challenges. From supply chain pressures to evolving consumer habits, businesses across the industry have had to adapt quickly to survive. Many have shown remarkable resilience, pivoting operations and embracing innovation. We’ve seen the rapid growth of food delivery services, the emergence of direct-to-consumer restaurant meal kits, and new digital touchpoints that are reshaping how consumers engage with brands in the F&B space.

As a specialist Food and Beverage marketing agency, Mobas supports brands in navigating this dynamic environment. Our strategic approach combines industry insight, creativity and commercial focus to deliver marketing solutions that don’t just respond to change - they lead it. From brand positioning and packaging design to digital campaigns and go-to-market strategies, we help food and beverage businesses thrive by staying ahead of consumer trends and market shifts.

Our expertise helps F&B brands drive footfall, grow brand loyalty, and increase market share through highly targeted brand development and integrated marketing campaigns. Our work spans the full spectrum - from concept creation to full-scale campaign execution - always with measurable impact in mind.

We’ve worked with some of the UK’s largest and most well-known hospitality and food brands, including Belhaven Pubs, Bill’s, Eating Inn, Greene King IPA, Greene King Pub Estates, Loch Fyne, Hungry Horse, Mercure Hotels, Muffin Break, Novotel, Old English Inns, Old Speckled Hen and The Ivy Brasserie.

Our F&B sector experience is rooted in three core strengths:

Brand Strategy and Positioning: Ensuring your brand connects with today’s consumer and reflects current values and expectations in an increasingly competitive market.
Integrated Campaigns: Delivering multi-channel marketing that combines digital, print, and in-venue touchpoints to drive awareness, engagement, and sales.
Consumer Insight: Understanding the motivations, behaviours and preferences of your audience to create campaigns that cut through the noise and generate results.

At Mobas, we recognise that in the food and beverage industry, timing is everything. Consumer trends shift fast, and brands must be agile in their marketing to stay relevant. Our role as a food and beverage marketing agency is to help clients seize the moment - whether by launching a new menu, promoting a seasonal campaign, or redefining their offer in line with shifting dining preferences.

Whether you’re an established chain looking to reinvigorate your brand or a challenger brand entering the market, Mobas is the Food and Beverage marketing agency that combines creative thinking with commercial understanding to deliver marketing that truly performs. We help food, drink and hospitality brands evolve, connect and grow - all while staying firmly ahead of the curve.