WHO WE ARE

A specialist education sector marketing agency supporting schools, colleges and universities

At Mobas, we are proud to be a trusted education marketing agency with a deep understanding of the academic world. Located just outside Cambridge - one of the most prestigious centres of education globally — we have built strong relationships with a wide range of institutions, from historic colleges within the University of Cambridge to modern universities and education-focused organisations across the UK.

Our proximity to this academic powerhouse is more than geographical - it's a cornerstone of our agency's identity and a genuine differentiator. We’ve worked with several Cambridge colleges, including Lucy Cavendish College, Clare College, Downing College and Girton College, as well as educational institutions further afield. Our reach extends far beyond higher education into further education, schools, academic publishers and student-focused organisations.

As a specialist in education sector marketing, we combine strategic insight with creative excellence to help educational institutions communicate their values, attract students, secure funding and raise their profile. From full rebrands to award-winning campaigns, we tailor our work to meet the diverse objectives of the education sector - where clarity, trust, and reputation are vital.

Our experience includes:

  • University marketing and branding for student recruitment and international appeal
  • Marketing campaigns targeting parents, pupils and local communities
  • Digital marketing for education, including SEO, PPC, content strategy and paid media
  • Website design and development for colleges, universities, and unions
  • Student recruitment marketing using both traditional and digital channels
  • Strategic workshops and stakeholder engagement for senior education leaders

Our clients benefit from the full breadth of Mobas’ brand and marketing services. These include consumer insight, student and parent research, brand strategy, brand identity design, campaign development, digital platform creation, and ongoing performance marketing support. Everything we deliver is grounded in insight and developed with your audience in mind - whether that’s prospective students, academic staff, alumni, donors or partner organisations.

We’ve delivered transformational projects across the education sector. Highlights include a multi-stranded, award-winning student recruitment campaign for the Royal Society of Chemistry, an international fundraising drive for a Cambridge College, and a major digital refresh for the University of Northampton Students’ Union. 

Our work as an education marketing agency is always focused on outcomes - whether that’s improving digital user experience, increasing application numbers, or strengthening brand perception. We recognise the challenges that schools, colleges and universities face: from evolving digital expectations and student demographics to increased competition and funding pressures. Our role is to help you stand out, connect with your audiences, and tell your story with authenticity and impact.

Whether you're seeking support for a major rebrand, launching a student-focused campaign, or looking to enhance your digital presence, Mobas is the education sector marketing agency with the insight, creativity and experience to help you achieve your goals.

CLIENTS

Our education sector clients