Property marketing agency for developers, housebuilders and the built environment

Property marketing that turns interest into enquiries

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Who we are

Mobas is a property marketing agency that builds brands and drives demand

Mobas is a property marketing agency working with housebuilders, developers, land and planning consultancies and the built environment supply chain across the UK. We build the brands, development websites and digital campaigns that get schemes noticed and turn interest into enquiries the sales team can use.

Our audience-fuelled, strategic approach helps our clients differentiate in a saturated market. Whether you’re launching a new residential development, repositioning a commercial property brand, or looking to boost off-plan sales, we help you establish a clear, compelling proposition that cuts through the noise and connects with the right audience.

As an experienced real estate marketing agency, our work spans every corner of the property sector – from mixed-use developments and new-build housing to BTR schemes, luxury lettings, and corporate real estate. We combine strategic consultancy with creative execution to build brand equity and commercial success across the lifecycle of a property or project.

Mock up of a smartphone surrounded by dark panels with yellow accents displaying the phrases “Experience & Stability,” “Here & Now,” and “Gray & Toynbee.”

Property work

Good brands touch us, intuitive digital experiences delight us and great campaigns make us smile or cry. When they do, the impact on business success is huge.

Mock up of a smartphone surrounded by dark panels with yellow accents displaying the phrases “Experience & Stability,” “Here & Now,” and “Gray & Toynbee.”
Countryside Homes Logo in white on a dark teal background.

Countryside Properties

Habit Action logo on a yellow background.

Habit Action

Reynaers logo with blue type in a white box, placed on a blue background.

Reynaers

Laptop displaying The Arden Collection website homepage on a sofa.

Arden Collection Website

Person holding a smartphone displaying the Ceres Rural mobile website homepage.

Ceres Digital Presence

Property marketing services

The UK property sector remains one of the most competitive and fast-moving industries, shaped by evolving buyer behaviours, investor expectations, and economic pressures.

Using our extensive expertise across branding, digital, content and campaign delivery, we’ve supported clients with everything from launching large-scale residential communities to repositioning corporate property brands for long-term growth. Whether retained for ongoing digital marketing or brought in to support high-impact campaign work, our approach always begins with insight and ends with action.

Whether you’re marketing a single scheme, repositioning a multi-site portfolio, or looking for a partner to support long-term property marketing strategy, Mobas is the property marketing agency that brings together creative thinking, strategic rigour, and real estate expertise
A website mockup for the Aura development showing a modern residential street lined with contemporary homes and greenery, with the headline “Living, Breathing Space.”

Our capabilities include:

  • property branding, naming and proposition development
  • digital marketing and performance campaigns, including SEO, PPC and social media
  • property website design, content strategy and UX development
  • marketing collateral such as brochures, signage and investor presentations
  • stakeholder workshops to align internal teams and external partners
  • property development marketing, from scheme brand and launch website to lead generation for the sales team.

Property clients

Partnering with businesses to establish their purpose, determine their drive and enable their progression.

View partnerships
Plunkett logo in black on white background
Eddie WellsManaging Director, Vision Arch Ltd
“A really big thanks to Pete, Ella and the rest of the team at Mobas, who skilfully guided us through the rebranding that we have recently been through. From the initial concepts for the new logo, to the finished website, they have been a real pleasure to work with. Nothing is too much trouble for them and there are no hidden extras. They respond to emails and queries quickly and make changes that are out of scope without any fuss or charges. I can highly recommend Mobas to anyone looking to rebrand or rebuild a new website”
Chris ToynbeeDirector, Gray & Toynbee
“As a new business, we recognised the importance of getting our branding and marketing right, and getting it right first time round. The Mobas team guided us through the entire process, from concept to completion, producing something that we are incredibly proud of. The feedback we have received from our clients and from the local residents has been brilliant and is testimony itself to the quality that Mobas produce.”
Ben CartwrightDevelopment Director at Landsec U+I
“Working with Mobas was a truly collaborative experience. Their ability to listen, engage and guide the process gave us complete confidence that the final outcome would not only meet our objectives but also resonate deeply with the community. The result speaks for itself: a name that has been embraced and celebrated, and a process that built lasting trust.”
Peter ChalonerJoint Managing Director, Mobas
“Our property clients want marketing that performs, not just looks good. We focus on clarity, differentiation and delivery that supports leasing, sales and long-term value.”

Anything else you’d like to know?

We understand you might be looking for answers to some unanswered questions so we’ve compiled 
a list of frequently asked questions to help get you started.

A property marketing agency builds the brand, development websites and campaigns that sell schemes and win instructions. Mobas is a real estate marketing agency for housebuilders, developers and the built environment supply chain. Unlike property marketing agencies that start with a template plan, we start with buyer insight.

Yes. For Countryside Properties we designed and built a suite of development websites with plot details, lifestyle content and lead-generation paths shaped around the sales team, on mobile-first templates that scale across the portfolio. Enquiries and engagement rose across the sites.

Yes. For Ceres Group we built a digital estate across its divisions, including Ceres Property for developers, investors and landowners, a research membership platform and a client portal, with HubSpot integration and ongoing management as the group grows.

Yes. For Reynaers, a glazing specialist selling to architects and specifiers, we created the award-winning “Any Space, Transformed” campaign, from research and a white paper to a VR launch and a toolkit that generated significant new leads.

As a property digital marketing agency we build websites with lead capture, run SEO and paid campaigns, and improve conversion on existing sites. For Habit Action a behaviour-led conversion programme lifted enquiry quality and volume across its key services.

Yes. Mobas is based in Cambridge and works with property businesses across the UK, from East of England housebuilders to national developers and multi-site groups. Websites are built on WordPress so your team keeps control of content after launch, as the Arden Collection does.

Ready to chat? We can help.

Close‑up view of neatly stacked notebooks with black spines and blue ribbon pen holding loops.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Awards & accreditations

We’re proud to be recognised not just for the results we deliver, but for the way we communicate them. Our marketing excellence has earned industry-wide recognition, reinforcing the strength of our brand and the impact of our campaigns.