NHS Marketing Agency

At Mobas, we are proud to be an experienced NHS marketing agency, supporting the delivery of public health messaging, behaviour change campaigns, and strategic communications across the UK healthcare system. With over two decades of experience working with public sector and healthcare organisations, we understand the complex regulatory environment, audience sensitivities and operational challenges that come with delivering effective marketing within the NHS and wider health and care sectors.

Our work goes beyond creative delivery. We act as a strategic partner to NHS trusts, Integrated Care Systems (ICSs), Clinical Commissioning Groups (CCGs), and healthcare charities - using insight-led thinking to inform campaigns that are inclusive, accessible and impactful. Whether the aim is to drive patient engagement, promote service uptake, or support workforce recruitment, we combine data, creativity and public health understanding to deliver outcomes that matter.

As a leading healthcare communications agency, we have successfully developed and delivered NHS campaigns focused on:

Targeting hard-to-reach audiences
Service uptake and access to care
Mental health and wellbeing support
Inclusion and health equity

Our approach is rooted in audience insight and community understanding. We design messages that cut through noise and misinformation, resonate with target groups, and reflect the diverse needs of local populations. From campaign planning and message development to creative execution and multi-channel delivery, every step of our process is aligned with NHS guidelines, brand standards, and accessibility requirements.

Mobas supports NHS clients across a wide range of services:

NHS branding and visual identity development
Multi-channel health campaigns, including digital, print, and OOH
Website design and digital platforms for health services and public campaigns
Patient engagement strategies
Public consultation and stakeholder communications

As a specialist public sector marketing agency, we are acutely aware of the need to balance creativity with compliance. We work closely with communications teams, clinical leads and governance professionals to ensure messaging is evidence-based, culturally sensitive and aligned with national health priorities. Our work is often informed by NHS England guidelines, NICE recommendations, and regional population health insights.

We’ve supported a wide range of NHS and health sector partners, helping them to engage harder-to-reach audiences, reduce health inequalities and improve service awareness.

Whether you're looking to launch a local health campaign, improve communication across your ICS, or rebrand NHS services for a more unified patient experience, Mobas is the NHS marketing agency with the experience, empathy and expertise to help you achieve your goals.