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Mobas was approached by Bill’s, the British restaurant chain, to deliver an integrated marketing and PR campaign to support their Cambridge offering.

Working closely with the Bill’s marketing team, Mobas developed a tactical campaign to raise awareness and capture the imagination of the local community.

Our multi-faceted strategic campaign included sponsoring the Cambridge e-Luminate festival, managing an influencer and press review programme and creating and executing two promotional street activities. We played on the theme of ‘Seeing in the dark this e-Luminate’ by giving out Bill’s carrots to raise brand awareness and, capitalising on the popularity of cycling in the city, distributing bike seat covers to Cambridge residents.

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+44 (0)1223 841699