Mobas has worked in partnership with Hotpoint to execute its widespread email campaigns through a referral to us as expert consultants in all things design, PR, brand and digital. We were responsible for managing entire projects from email template creation, data segmentation and email distribution, through to rigorous monitoring, analysis and reporting. We successfully rolled out hundreds of email campaigns, totalling over three million individual emails. All correspondence had to be strictly factual and informative, adhering to countless legal compliance regulations. Most important of all was the handling of data, where security and confidentiality were the highest of priorities.