Mobas is working with Pinetree Consulting to reposition and transform their brand in the UK. This has included strategy workshops to help define Pinetree’s essence and tone of voice to inform the visual identity creation.
Since 2001 Pinetree Consulting has been owned by PPG Industries, providing software and services to the automotive refinish industry. The Pinetree Consulting brand umbrellas two product sub-brands – Advance and Activeweb, which collectively provide software support to make the claim process and bodyshop management seamless for the customer, claims department and bodyshop.
Mobas has taken Pinetree Consulting through the rebrand process, including refreshing Pinetree’s collateral in line with the new visual identity and essence. A new website is also in creation, with this due to go live in Q1 2018.