The third annual charity festival has been a roaring success, with a pro-bono social media campaign led by Cambridge-based strategic marketing agency Mobas.
Based at Quy Mill Hotel & Spa, The Cambridge Roar hosted an array of prestigious events in June and July to raise funds in aid of The Arthur Rank Hospice, Cancer Research UK and The Prince’s Trust.
Mobas’ PR and Content team ran the social media for Roar 16 with impressive results. It achieved more than 1,000 new followers, over 6,000 interactions and a reach of around 6 million on Facebook and Twitter within a targeted local area around Cambridge.
Roar 16 ran over two weeks, offering guests a catwalk show, panel interviews with sporting and horseracing heroes, afternoon tea, live comedy and a golden-themed ball to see the festival out with glamour.
Social media was utilised to inform and intrigue the local community about the events, build strong relationships with other partners / sponsors and connect the purpose of the beneficiary charities to their audiences.
Adam Tuckwell, Director of PR & Content at Mobas, said: “We’re delighted that our expertise has been put to good use to benefit the local community and local charities alike.
“Channelling our extensive regional knowledge and the wizardry of Neil, our Social Media Manager, we successfully boosted the local brand awareness and ticket sales for Roar 16. We also had a lot of fun accompanying VIP Roary the mascot to the events!”
Tony Murdock, Chairman at The Cambridge Roar, said: “Social activity for Roar 16 has been the best yet. Having the professional team at Mobas take care of our social media has saved us a lot of time and worry, enabling us to focus on all the other elements of planning the festival”.