MSD Animal Health Case Study

Strengthening veterinary engagement for MSD Animal Health through insight led campaigns

More of the work
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Client and Context

MSD Animal Health is a global leader in veterinary pharmaceuticals, supporting the health and wellbeing of pets and livestock. With a commitment to improving awareness, prevention and early diagnosis, MSD Animal Health partnered with Mobas to develop a series of campaigns aimed at educating pet owners and supporting veterinary professionals.

Challenge

MSD Animal Health needed to:

  • educate pet owners on complex health conditions in a clear and accessible way
  • support veterinary professionals with materials that enhanced client communication
  • build trust and understanding across multiple therapeutic areas
  • deliver content that balanced clinical accuracy with emotional resonance.

Approach

Mobas collaborated with veterinary specialists to understand condition pathways, owner behaviour and communication challenges. We translated clinical information into relatable messages supported by accessible visual storytelling. This ensured that each campaign spoke with authority while remaining easy for owners to understand.

Solution

We delivered:

  • educational campaigns focused on key animal health issues
  • clear, engaging content for pet owners supported by clinical guidance
  • visual storytelling designed to simplify complex medical information
  • communication toolkits for veterinary teams.

Impact

  • Increased awareness of health conditions among pet owners.
  • Greater confidence in discussing treatments and preventative care.
  • More consistent communication across veterinary practices.
  • Enhanced understanding and engagement across MSD Animal Health campaigns.
A website mockup showing the “Keeping Britain’s Pets Healthy” page with a cat and dog beside the logo.
A website mockup showing the “Keeping Britain’s Pets Healthy” page with a cat and dog beside the logo.

Why it worked

The programme succeeded because Mobas combined scientific accuracy with human-focused communication. By grounding campaigns in insight and clarity, we ensured messaging resonated strongly with both owners and veterinary professionals.

Peter ChalonerJoint Managing Director, Mobas
“Partnering with MSD Animal Health, Mobas drove commercial growth through sector insight, strategic workshops and innovative B2B and B2C campaigns. We reshaped pet owner behaviour, empowered vets and launched products on time and budget. A rewarding, impactful collaboration.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.