Matt Higgs

Brand and Insight Strategist

Matt is a strategic and mixed-method researcher with over 15 years’ consultative experience of developing tailor-made research programmes and strategic insight to help formulate brand communications strategy, reposition brands and redefine portfolio strategies.

He has gained extensive sector experience with FMCG (e.g. alcohol, retail, confectionery) and healthcare (e.g. medical devices, OTC and Rx medicines) clients, with global experience, mainly working in North American, European and Asian territories.

Over three decades Matt has worked client-side with Diageo, spent 8 years in academia completing a PhD about the role of alcohol at university, and gained over 10 years’ experience agency-side, with both small and large (i.e. McCann, Millward Brown) companies.

What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Client Director
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
A Mobee is someone you always want in the room, because they bring energy, create an impact and support you in what you’re trying to achieve, no matter how big or small the challenge. Katie Vickery, Head of Brand Strategy and Insight
Mobees challenge the status quo, disrupt conventional ways of thinking and are constantly searching for new ways to solve problems. Olly Cooper, Head of Digital Marketing