Paid Search Manager
Peter joined Mobas’s Digital Media team in 2020, primarily dealing with search engine marketing Paid and Organic. Peter is also actively involved in our expanding digital analytics, user experience and business information services. Peter strives to not only provide an efficient return on media spend but also to help clients understand the mindset and actions of their customers.
Peter started his digital career in the early 90s, trading in the publishing world for the digital world. He has worked client-side, for media owners and agency-side. His work has covered national and international from introducing Cadbury to digital marketing to worldwide digital strategy for Samsung. A constant innovator he believed digital was the future almost 30 years ago and no-one has managed to change his mind yet.
With a true 360 view of media, he strives to join the dots both physical and metaphysical. Peter likes nothing better than to help clients and his Mobas colleagues to understand how data and digital working together can make brands succeed. His mantra is to let the data set change your mindset.