Peter Bradley

Paid Search Manager

Peter joined Mobas’s Digital Media team in 2020, primarily dealing with search engine marketing Paid and Organic. Peter is also actively involved in our expanding digital analytics, user experience and business information services. Peter strives to not only provide an efficient return on media spend but also to help clients understand the mindset and actions of their customers.

Peter started his digital career in the early 90s, trading in the publishing world for the digital world. He has worked client-side, for media owners and agency-side. His work has covered national and international from introducing Cadbury to digital marketing to worldwide digital strategy for Samsung. A constant innovator he believed digital was the future almost 30 years ago and no-one has managed to change his mind yet.

With a true 360 view of media, he strives to join the dots both physical and metaphysical. Peter likes nothing better than to help clients and his Mobas colleagues to understand how data and digital working together can make brands succeed. His mantra is to let the data set change your mindset. 

What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Head of Client Services
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Always coming in with fresh ideas and wanting to help change things and improve processes and never settling. Carl Banks, Digital Marketing Manager
Being open-minded, being accepting and understanding of others. Being integrated and not siloed. Opening yourself to help wherever even if it’s not in your job description. There’s a lot of friendliness and a lot of kindness at Mobas. Oh, and a good sense of humour! Yasmin Brown, Account Manager / Digital Project Manager
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR