Shelby Haslam

Director of Strategy

Shelby joined Mobas five years ago and over that time has helped the agency to put strategy at its core, ensuring that strategic thinking runs through everything the agency does.  

Shelby’s love for agency life comes from her natural inquisitiveness and desire to understand what makes businesses and brands tick. Her strength is in being able to see the wood for the trees – identifying those valuable elements on which a brand or business can be built and harnessing that to inspire execution. 

Having worked in London and Cambridge, Shelby’s experience spans blue-chip brands such as Mastercard, Warner Bros and Del Monte, but she’s also adept at helping business-owners and start-ups to forge growth strategies.

Shelby’s work has been recognised by many industry bodies over the years including a B2B Award for Best PR Campaign, Summit Creative Audience-Specific Marketing Gold Award for the tarteging of Generation Z, and most recently SME News Strategic Consultancy of the Year 2020.  


What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Client Director
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
A Mobee is someone you always want in the room, because they bring energy, create an impact and support you in what you’re trying to achieve, no matter how big or small the challenge. Katie Vickery, Head of Brand Strategy and Insight
Mobees challenge the status quo, disrupt conventional ways of thinking and are constantly searching for new ways to solve problems. Olly Cooper, Head of Digital Marketing