Shelby joined Mobas five years ago and over that time has helped the agency to put strategy at its core, ensuring that strategic thinking runs through everything the agency does.
Shelby’s love for agency life comes from her natural inquisitiveness and desire to understand what makes businesses and brands tick. Her strength is in being able to see the wood for the trees – identifying those valuable elements on which a brand or business can be built and harnessing that to inspire execution.
Having worked in London and Cambridge, Shelby’s experience spans blue-chip brands such as Mastercard, Warner Bros and Del Monte, but she’s also adept at helping business-owners and start-ups to forge growth strategies.
Shelby’s work has been recognised by many industry bodies over the years including a B2B Award for Best PR Campaign, Summit Creative Audience-Specific Marketing Gold Award for the tarteging of Generation Z, and most recently SME News Strategic Consultancy of the Year 2020.