Shelby Haslam

Director of Strategy

Shelby joined Mobas five years ago and over that time has helped the agency to put strategy at its core, ensuring that strategic thinking runs through everything the agency does.  

Shelby’s love for agency life comes from her natural inquisitiveness and desire to understand what makes businesses and brands tick. Her strength is in being able to see the wood for the trees – identifying those valuable elements on which a brand or business can be built and harnessing that to inspire execution. 

Having worked in London and Cambridge, Shelby’s experience spans blue-chip brands such as Mastercard, Warner Bros and Del Monte, but she’s also adept at helping business-owners and start-ups to forge growth strategies.

Shelby’s work has been recognised by many industry bodies over the years including a B2B Award for Best PR Campaign, Summit Creative Audience-Specific Marketing Gold Award for the tarteging of Generation Z, and most recently SME News Strategic Consultancy of the Year 2020.  


What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Head of Client Services
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Always coming in with fresh ideas and wanting to help change things and improve processes and never settling. Carl Banks, Digital Marketing Manager
Being open-minded, being accepting and understanding of others. Being integrated and not siloed. Opening yourself to help wherever even if it’s not in your job description. There’s a lot of friendliness and a lot of kindness at Mobas. Oh, and a good sense of humour! Yasmin Brown, Account Manager / Digital Project Manager
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR