![Gray Toynbee](https://www.mobas.com/hubfs/Mobas_September2022/images/1655288586_g-t.png)
Gray & Toynbee is a newly established property agent based in Cambridge. With many years’ experience in the property sector, the founders approached Mobas for support in creating a business proposition and creative brand that could successfully launch in a crowded marketplace – and demonstrate the quality of service when doing property properly.
![Property](https://www.mobas.com/hubfs/Mobas_September2022/images/1655199120_t-g.jpg)
A collaborative approach
Mobas worked collaboratively with the Gray & Toynbee team to get under the skin of the business offering and help develop a proposition that would represent the values and mission of the founders, while resonating with audiences across the property market. Once defined, using our four-step process, the Mobas team developed a brand that would bring this to life, most importantly representing the fresh thinking to shake up a stagnant property market.
The execution of the brand can be seen at the Gray & Toynbee head office and across print and digital materials including website, digital ad presence and property boards
![Gray & Toynbee](https://www.mobas.com/hubfs/Mobas_September2022/images/g-t-brand2.png)
![G- t-brand6](https://www.mobas.com/hubfs/Mobas_September2022/images/g-t-brand6.png)
![G-t-brand7](https://www.mobas.com/hubfs/Mobas_September2022/images/g-t-brand7.png)
![mobas-new-biz-wins mobas-new-biz-wins](https://www.mobas.com/hubfs/Imported_Blog_Media/mobas-new-biz-wins.jpg)
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![Mobas HubSpot-1 Mobas HubSpot-1](https://www.mobas.com/hubfs/chub_backup/Mobas%20HubSpot-1.png)
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