Greene King Case Study

Delivering a fully integrated digital and brand experience for Greene King

More of the work
Greene King logo on a pub window.

Client and context

Greene King is one of the United Kingdom’s most recognised pub and hospitality groups. Greene King Pub Partners required support to transform its digital experience, refresh its brand presence and strengthen engagement with tenants and prospective partners. Mobas was appointed to deliver a strategic, insight led programme that brought together digital innovation, brand clarity and ongoing engagement.

Challenge

Greene King needed to:

  • modernise its digital platforms to improve usability and performance
  • communicate its offer clearly to prospective pub partners
  • create consistency across brand messaging and digital experience
  • build a framework to support ongoing engagement and conversion.

Approach

As a hospitality specialist marketing agency, Mobas worked in partnership with Greene King stakeholders to understand audience needs, market pressures and internal ambitions. We mapped user journeys, conducted content reviews and defined a digital framework that would improve clarity and strengthen navigation. A refreshed visual direction and tone of voice brought consistency across digital touch points.

Solution

We delivered:

  • a redesigned, user centric website for Greene King Pub Partners
  • a clear and compelling brand narrative highlighting the value of partnership
  • updated content, structure and navigation to improve usability
  • a digital platform supporting recruitment, engagement and operational needs
  • a scalable framework for future content and functional development.

Impact

Mobile and social media ads for Greene King with the message ‘Building Great Businesses Together.’
Greene King menu on a clipboard.
Mobile and social media ads for Greene King with the message ‘Building Great Businesses Together.’
Greene King menu on a clipboard.

Why it worked

The programme was successful because Mobas combined strategic insight, brand clarity and digital performance into a single cohesive framework. This ensured Greene King delivered a modern, compelling and effective digital presence.

Sean-Paul HodgesHead of Digital, Greene king
“From brand strategy and comms planning, right through to design, development and activation, they just deliver. Mobas are our go-to agency for all things digital. They work like a valued extension of my own team.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.