Saffron Building Society Case Study

Strengthening member engagement and digital experience for Saffron Building Society

More of the work
A Saffron Building Society billboard showing a child sitting on a wooden floor at an event, with the headline “Moments to saver.”

Success statistics

  • Mortgage Lender of the Year recognising exceptional performance, service quality and leadership in the mortgage market.
  • Building Society of the Year celebrating outstanding contribution, innovation and member value at national level.
  • Best performing four years on record driven by strategic clarity, commercial focus and the impact of brand transformation.
  • Highest lending record in the Society’s history reflecting increased demand, stronger visibility and improved customer confidence.
  • Largest uptake of savings products ever recorded following targeted product campaigns and enhanced member messaging.
  • Transformational new branding rolled out across the organisation reshaping public perception and revitalising member engagement.
  • Significant customer acquisition growth driven by clearer propositions, targeted marketing and enhanced digital journeys.
  • Strengthened customer retention across core product lines supported by improved communication and brand affinity.
  • Enhanced digital engagement with higher interaction levels and stronger campaign performance across key channels.
  • A future-ready brand that continues to drive long-term commercial momentum and support sustained innovation.

Client and context

Saffron Building Society is a long established mutual committed to supporting its members and local communities. With evolving expectations around digital experience, communication and member engagement, the Society partnered with Mobas to deliver campaigns and digital activation that reflected its values and ambition.

Challenge

Saffron Building Society needed to:

  • build stronger engagement with existing and prospective members
  • modernise digital communication across campaigns and platforms
  • present products and initiatives with greater clarity and relevance
  • ensure brand consistency across regional and digital activity.

Approach

Mobas worked closely with internal teams to understand member needs, product priorities and communication challenges. We developed clear messaging frameworks, refined campaign narratives and delivered creative that brought warmth, clarity and confidence to the brand. Our work also focused on improving user experience across digital channels.

Solution

We delivered:

  • a refreshed creative direction for campaigns and digital touch points
  • clearer messaging supporting product understanding and member initiatives
  • digital assets designed for strong engagement and ease of use
  • a campaign approach that balanced member value with commercial goals.

Impact

  • Increased engagement across digital campaigns and member initiatives.
  • Greater clarity and consistency across communication activity.
  • Improved member experience aligned to organisational values.
  • A foundation enabling future marketing and digital growth.
Three mobile screen mockups showing the Saffron Building Society website, including the homepage, navigation menu, and mortgage information page.
A white box van parked on a street, displaying a purple advertisement offering “Unlock up to £5,000 in our Ware branch” with a suited security man in front of a safe pictured on the side.
A white box van parked on a street, displaying a purple advertisement offering “Unlock up to £5,000 in our Ware branch” with a suited security man in front of a safe pictured on the side.
Three mobile screen mockups showing the Saffron Building Society website, including the homepage, navigation menu, and mortgage information page.
Three mobile screen mockups showing the Saffron Building Society website, including the homepage, navigation menu, and mortgage information page.

Why It Worked

The programme succeeded because Mobas combined insight, clarity and creativity to enhance how the Society communicates with members. By bringing coherence and warmth to messaging, we helped strengthen long-term relationships.

John Penberthy-SmithCommercial Director, Saffron Building Society
“Working with Mobas on our website design and build was an exceptional experience. From our initial ideas to the final product, they displayed creativity, technical prowess, and a deep understanding of the Society's needs. The result is a website that not only looks visually stunning but also functions seamlessly with our consumers. Their team's attention to detail, prompt communication, and dedication to bringing our vision to life were truly impressive. I'm thrilled with the outcome and wholeheartedly recommend Mobas for anyone seeking top-notch web design and development services.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.