I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Client Director
Founder and Chief Executive Officer
Rob is the founder and Chief Executive Officer of Mobas.
He is an evangelist of a new kind of agency / business model. In his view, low-value commodity delivery characterises too many relationships. It’s up to agencies, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that lead the business forward.
With his roots in strategy, brand and creativity, Rob held management roles in a number of international agencies before founding Mobas in 2003. With over 20 years’ experience, his deep strategic experience in all aspects of business, branding, advertising and marketing communications spans household-name brands such as GSK, Johnson & Johnson, Toshiba, NHS Blood and Transplant, Greene King, Accor Hotels, Tesco, Pepsi and KLM Airlines.
In more recent years, alongside delivering strategic objectives for both clients and Mobas, Rob has been delivering services at a Non-Executive Director level with clients across multiple sectors.
What makes a Mobee?
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR