I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Client Director
Founder and Chief Executive Officer
Rob is the founder and Chief Executive Officer of Mobas.
He is an evangelist of a new kind of brand and business blend. In his view, every business should fully understand the impact of a brand that is intrinsically linked to the business objectives and the culture to excel. It’s up to businesses like Mobas, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that drive the business forward.
With his roots in strategy, brand and business leadership, Rob held management roles in a number of international agencies before founding Mobas in 2003. With over 20 years’ experience, his deep strategic experience in all aspects of strategy including business, branding and marketing communications spans household-name brands such as GSK, Johnson & Johnson, Toshiba, NHS Blood and Transplant, Greene King, Accor Hotels, Tesco, Pepsi and KLM Airlines.
In more recent years, alongside delivering strategic objectives for both clients and Mobas, Rob has been delivering services at a Non-Executive Director level with clients across multiple sectors and is working with clients in a mentoring capacity.
What makes a Mobee?
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
A Mobee is someone you always want in the room, because they bring energy, create an impact and support you in what you’re trying to achieve, no matter how big or small the challenge. Katie Vickery, Head of Brand Strategy and Insight
Mobees challenge the status quo, disrupt conventional ways of thinking and are constantly searching for new ways to solve problems. Olly Cooper, Head of Digital Marketing