Rob is the founder and Joint Managing Director of Mobas.
He is an evangelist of a new kind of agency / business model. In his view, low-value commodity delivery characterises too many relationships. It’s up to agencies, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that lead the business forward.
With his roots in strategy, brand and creativity, Rob held management roles in a number of international agencies before founding Mobas in 2003. With over 20 years’ experience, his deep strategic experience in all aspects of business, branding, advertising and marketing communications spans household-name brands such as GSK, Johnson & Johnson, Toshiba, NHS Blood and Transplant, Greene King, Accor Hotels, Tesco, Pepsi and KLM Airlines.
In more recent years, alongside delivering strategic objectives for both clients and Mobas, Rob has been delivering services at a Non-Executive Director level with clients across multiple sectors.
I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Head of Client Services
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Always coming in with fresh ideas and wanting to help change things and improve processes and never settling. Carl Banks, Digital Marketing Manager
Being open-minded, being accepting and understanding of others. Being integrated and not siloed. Opening yourself to help wherever even if it’s not in your job description. There’s a lot of friendliness and a lot of kindness at Mobas. Oh, and a good sense of humour! Yasmin Brown, Account Manager / Digital Project Manager
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
