Founder and Chief Executive Officer
Rob is the founder and Chief Executive Officer of Mobas.
He is an evangelist of a new kind of brand and business blend. In his view, every business should fully understand the impact of a brand that is intrinsically linked to the business objectives and the culture to excel. It’s up to businesses like Mobas, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that drive the business forward.
With his roots in strategy, brand and business leadership, Rob held management roles in a number of international agencies before founding Mobas in 2003. With over 20 years’ experience, his deep strategic experience in all aspects of strategy including business, branding and marketing communications spans household-name brands such as GSK, Johnson & Johnson, Toshiba, NHS Blood and Transplant, Greene King, Accor Hotels, Tesco, Pepsi and KLM Airlines.
In more recent years, alongside delivering strategic objectives for both clients and Mobas, Rob has been delivering services at a Non-Executive Director level with clients across multiple sectors and is working with clients in a mentoring capacity.