Greene King Pub Partners

With its rich heritage and a brewery in the east of England, Greene King is perfectly positioned to continue as one of England’s and Scotland’s leading pub companies. As well as its thousands of managed pubs nationwide, Greene King Pub Partners provides an opportunity for the right people to go on to run their own pub, too.
 

We kicked off this project with a comprehensive scoping phase, during which the Mobas project team worked closely with Greene King Pub Partners’ key stakeholders in a series of strategic digital workshops to define the strategy behind the website. It was during this phase that we were able to identify key messaging, user stories, audiences and KPIs that would be the basis for this project.
 

While audiences, messaging and specific KPIs had to be defined, the purpose of this site had always been clear: to encourage users to apply to run a pub with Greene King. Mobas’ job was to create a clear path leading users to that point. 
 

Using these newly identified objectives, messages and audiences, and keeping the end goal in mind, we were able to set the groundwork for the new Pub Partners website. Mobas created an updated user journey that suited the individual needs of each audience, which we integrated with Greene King’s strong brand guidelines to modernise and sharpen the website’s design. 
 

With the site’s main goal being to encourage users to apply to run a pub with Greene King, it was vital that, first and foremost, the site’s pub search function and application form process were seamlessly integrated into both the site’s design and functionality. With this in mind, each page was designed to serve the purpose of guiding users down our newly defined user journey towards the end goal, providing insight and assistance at each step.
 

Taking the outputs from the scoping workshops, considering and comparing the most suitable technology, and working alongside the Greene King Pub Partners team throughout the entire process, we created an intuitive, responsive and aesthetically appealing site wherein every page is created with purpose – always keeping Greene King’s objectives at the forefront of our minds.