What is Pay-Per-Click advertising?

PPC, or pay-per-click, advertising is a method of digital marketing that allows businesses to reach prospective customers quickly and effectively. It works by allowing advertisers to place ads in search engine results pages (SERPs), websites, and other areas of the internet. Each time an ad is clicked on, the advertiser pays a small fee. PPC is a cost-effective way to reach customers who are already interested in the product or service being advertised.

At Mobas, we strive to empower businesses through our intelligent and data-driven PPC campaigns. With offices in Cambridge and London, our exceptional team of experts have enabled clients around the globe to reach their goals by producing powerful strategies with paid search, social media ads & Google Shopping initiatives that drive results - all while exercising careful budgeting. Utilising the latest industry leading technology combined with creative insights derived from analytics help you maximize ROI for your business objectives. Unlock success today!

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How we can add value to your PPC activation

Increase traffic & ROI

PPC (pay-per-click) advertising is a great way to increase both website traffic and ROI. PPC campaigns are an effective tool for reaching potential clients who are actively searching for products or services you offer. PPC can also help supplements organic traffic by driving additional visitors to your site.

Looker Studio Reporting

Looker studio reporting for PPC campaigns has revolutionized the way marketers gain insights into their digital marketing efforts. It provides real-time data that can be used to optimize PPC performance, identify trends, and make data-driven decisions. With Looker Studio, marketers can measure PPC campaign success across multiple channels in one unified dashboard.

Expert copywriting, ad design

Developing an effective content strategy requires careful planning, research, and creativity to create content that resonates with your target audience. Content creation is a powerful tool that can be used to drive traffic to your website, increase brand awareness, and improve search engine optimization (SEO) results.

PPC consultancy

At the heart of any successful SEO strategy is the ability to understand your customer and their needs. As an SEO consultancy, Mobas provide services that are designed to increase visibility and engagement with your target audience. By taking a holistic approach to SEO, we can help you reach your goals and objectives faster and more effectively.

Our four key areas of PPC

Google ads (Formerly Adwords)

Our talented team of experts offers a winning combination of technology and creativity to amplify visibility, drive more sales with an optimal cost-per-action rate, and maximize return on investment. Utilizing their years of experience in multiple paid channels, you can trust us for the best results!

PPC audits & Consultancy

Uncover the hidden success of your campaigns and see where there's potential for growth. Tap into our expertise in a one-time project to audit your current activity and optimise performance.


Make the most of your online presence by leveraging remarketing to reach customers who have already interacted with your website. Through targeted adverts, you can continue engaging these users and drive more value from existing traffic sources!

Paid social

Through the power of social media, businesses now have a global platform for delivering personalised ad campaigns to precisely targeted audiences and inspiring them towards desired actions.

Mircosoft advertsing (Bing ads)

Unlock the potential of Microsoft's search engine and forge ahead to success! Explore new opportunities with Bing Ads, powering engines such as Yahoo, Ecosia and DuckDuckGo. Don't miss out on this chance for increased visibility in today's digital marketplace.

Display Advertising

Utilise Google’s contextual advertising network, GDN and YouTube to strategically place your business online and effectively reach a specific target audience. Achieve effective results with powerful marketing techniques leveraging these industry-leading platforms.

Keyword research

To get the most out of your PPC campaigns, start with a well-researched keyword strategy. Creating targeted terms and phrases to maximize clicks, conversions and overall campaign performance is essential for ROI.

Looker studio reporting

Looker Studio is the ultimate tool for gaining insights from data, quickly and efficiently. With 24/7 access to real-time visualisations, Looker Studio allows you to analyse data from any angle, helping you uncover correlations and trends that would otherwise remain hidden.

Let’s talk about how we can transform your PPC Strategy.

Our FAQs for

PPC and paid search

Our PPC and paid search FAQ can help answer any questions you may still have about the services we offer. 

Why is PPC important?

PPC, or Pay-Per-Click advertising, is crucial in digital marketing due to its ability to provide immediate and highly targeted results. It offers control, flexibility, and measurable insights, allowing businesses to reach their desired audience with precision and track the performance of their campaigns. PPC is cost-effective, boosts brand visibility, and provides a competitive advantage, while its adaptability and remarketing capabilities make it a valuable tool for businesses to continuously optimise their marketing efforts.


What is a PPC strategy?

A PPC strategy is a carefully formulated plan for using paid advertising to meet business goals. It involves defining objectives, keyword research, platform selection, budgeting, ad creation, and ongoing optimisation. This strategy serves as a roadmap for effective PPC campaigns, adaptable to changing needs and market conditions.


What is the difference between PPC and paid search advertising?

While PPC advertising is a broad term that covers various forms of online advertising where you pay per click (For example Meta ads or Display advertising), paid search advertising specifically refers to the practice of bidding on keywords to display text ads in search engine results (For example Google ads and Bing advertising). Paid search advertising is a subset of PPC advertising, and it's often used by businesses looking to target users actively searching for products or services related to their offerings.


What are keywords in PPC?

Keywords are specific words or phrases that you choose to target in your PPC campaigns. When users search for these keywords, your ads may appear if you bid on them.

What is retargeting in PPC?

Remarketing is a strategy that targets users who have previously visited your website but didn't convert. It involves showing them tailored ads to re-engage and encourage them to take action.