As part of a re-brand project, Saville Group tasked Mobas with identifying how the new brand can best utilise LinkedIn, both from a corporate profiling and sales generation perspective. LinkedIn is the channel with the most potential for B2B brands, with research showing that 82% of users are more likely to trust a company whose CEO and leadership team engage on social media, and 77% are more likely to buy from such a company.
Planning for success
The aim of these sessions is to train staff, typically those working in sales, client-facing or senior positions, on how to use LinkedIn effectively to bring business benefit. Mobas has extensive experience of running corporate LinkedIn training workshops and tailoring a strategy to achieve a range of business objectives with the platform.
The expert Digital Marketing team delivered a series of workshops and training sessions with a number of teams within the business. These interactive training sessions deliver key insight into the LinkedIn platform as part of the business marketing mix, but also the impact individuals’ profiles and activities can benefit the overall marketing impact.
Delivering with impact
The Mobas team also provided an advanced training session focusing on LinkedIn advertising strategy for the key marketing team.