LinkedIn has come a long way from being the online home of your CV. In the past few years, LinkedIn has become the platform of choice for professional networking, personal branding and B2B marketing. But it can be a minefield if you don't know where to start. Here Mobas Social Media Manager Claire Durrant gives her three top tips for improving your profile.
Regardless of what you're using the platform for, it's never been more important to have a professional, well-presented LinkedIn profile. Here are three easy ways to you can improve your personal LinkedIn profile.
Improve your LinkedIn profile
1. Update your headline
After your profile photo, your headline is the first thing people will see on LinkedIn and first impressions count. LinkedIn will auto-populate your headline as your job title, which in most cases doesn't truly represent all you have to offer. Update your headline using keywords that really show off all you have to offer.
2. Delete unnecessary jargon
It's tempting to fill your profile with fluff and self-indulgent adjectives, but try to keep the jargon to a minimum. Let your experience and recommendations speak for themselves and keep your profile concise and to the point.
3. Update your profile headshot
Did you know that profiles with headshots are 14 times more likely to be viewed than those that don't? If you want to be found and make an impact on LinkedIn, you need to have an up-to-date headshot on your profile.
Save your holiday snaps for Facebook, your profile photo needs to be clear, professional, and include only you.
Sprucing up your LinkedIn profile doesn't have to be complicated, a few tweaks and changes can make all the difference. Go from amateur to polished in a matter of minutes and start seeing your profile make a real impact on LinkedIn.
If you've got questions about LinkedIn or how it might work more for you or your business, don't hesitate to get in touch!