Research & Insight agency

Strategic research and insight

With a clear strategic vision, our research and insight team take an outside-in view of our clients’ sectors and markets in order to deliver clear, actionable insight which improves the effectiveness of your campaigns, brands and businesses.

We believe that consumer insight should be at the heart of business transformation. Our team includes experts in brand strategy and consumer research. We offer a full range of techniques and solutions, to support each stage of your journey. 

Consumer research

Business transformation can only be achieved by having the consumer at the heart of decision-making. At Mobas we don’t make assumptions about the motivations and behaviours of consumers, but rather we listen to them. We use the full range of qualitative and quantitative techniques, to get into the minds of your target audience. We also utilise our in-house Mobas Consumer Panel, enabling you to quickly tap into our existing network of consumers. This can answer a wide range of business questions, for example: How do consumers navigate and make decisions in my category? How easy to navigate is my website? How clear and salient is the new creative? 

Stakeholder research

We believe that the brand-owner’s view is only part of the picture, and to get true visibility you also need to consider how the brand, product or service is viewed from the outside: by customers, staff, stakeholders, opinion-formers and even rejectors. That’s why stakeholder research forms a vital part of Mobas’ strategic projects. It brings the consumer’s voice directly into the decision-making process, enabling us all to connect with them and create the best possible outcomes. We draw upon qualitative techniques (such as focus groups and depth interviews), and quantitative surveys, depending on your key business questions.

Desk research

At Mobas we’re not blinkered by assumptions about your marketplace. We want to truly understand the market in which your business operates so that we can generate insight from competitors, examine working practices and understand emerging themes and trends that are shaping market growth. Our deep understanding of your market ensures that your campaign, brand or business has all the tools to take on the market of today and tomorrow.

Go-to-market research

Whether you’re looking to launch a new product, brand or business, the crucial step before jumping into a market feet-first is not just to understand it, but to know it inside out. What lies beneath the surface? Are there sharks in the water or are the fishing grounds rich?, We immerse ourselves in the market, analysing market data and trends in order to create actionable insight which can guide your new venture safely through the waters.

UX research

We understand that websites can sometimes be style over substance. Perhaps you’ve got a website that looks great visually but isn’t generating the leads that you thought, or perhaps you have a website that’s a nightmare to navigate. It doesn’t have to be this way. At Mobas, our approach to websites is focused on user-centricity – your website might look pretty but if your users can’t get to the information they need, it’s useless. We use a variety of quantitative and qualitative techniques to understand user journeys and experiences: How are consumers are interacting with and navigating your website or app? How well are their needs being met? We link this with usage data to gain a full picture. This delivers actionable insight that can improve the user experience and, crucially, help you to achieve your business objectives.

Ongoing insight support

At Mobas, we are passionate about being immersed in our clients’ businesses. By working with a member of our Research and Insight team you can benefit from regular insight for your business, without needing to add to your headcount. Mobas’ team of insight specialists can join a client team on a part-time basis, driving change through actionable insight from the inside. Whether a specific campaign or business venture needs additional support, or market insight is required on a regular basis, we can embed them in your team to support you in achieving your business objectives.

The Mobas Consumer Panel

At Mobas we have built our own network of consumers, covering a broad demographic mix by age, gender and location, job title, sector and education level, providing easy access to your target audience Our Consumer Panel provides answers to a wide range of business questions, such as how well a creative campaign concept resonates with a particular audience, how well messages are understood/ valued,  and how consumers are currently navigating the category and making purchase decisions. Using this resource, our clients have the ability to take their marketing activities from good to ‘great’, building their effectiveness and cut-through with the audience.

Members of our Consumer Panel database are able to take part in a wide range of research tasks, including online/ face to face focus groups, quantitative surveys and depth interviews and ethnographic research.