WHO WE ARE

We're a team of creative thinkers

Our skilled copywriting team specialise in the power of expression - crafting and conjuring up the words to convey your brand and your services in the most powerful, persuasive and consistent way possible.

The power of the written word has never gone, and will never go, out of fashion. We know that language is central to human interaction and can communicate a wealth of elements - from the obvious factual information, through emotions and atmosphere, to humour and artistry.

In the right hands, language can entertain, inspire, impress and persuade, all while putting across and factual content needed. It can be adapted to suit the medium, while remaining consistent with and complementary to any branding and design content it accompanies. 

The number of outlets for strong effective copy is infinite, as is the number of potential audiences. A message that hundreds of people might have a few seconds to read on the side of a bus is a world away from an organisation's annual report and accounts, or a comprehensive website that offers all of the facts a potential customer may be searching for. But common to each is the need for clear, considered, well-written and effective copy that not only delivers the facts but also evokes the bran's personality and values.

And as well as informing, well-chosen words can surprise, amuse, even shock the reader while putting the message across. At Mobas we use all the tools in the wordsmith's armoury to get it right - and maximise the power and effect of copy in whatever context it appears.

 

YOUR PARTNER FOR ALL THINGS COPY

Powerful copy solutions for every context

 

Creative concepts

Every problem that needs a creative solution is tackled in depth by Mobas’s Studio team, where expertise in copywriting, design and visualisation come together to turn any creative brief into success. Ideas are born, interrogated, rejected, transformed combined, replaced… the creative process is an exciting and ultimately fruitful one which ends in a delighted customer being armed with the best solution possible, whether a campaign, a supporting line or a suite of brand items.

Origination and adaptations

We’ll write copy from scratch and will follow your creative briefs to the letter. If you supply copy – whether highly finished or in the form of notes and ideas – we’ll rewrite or edit or style or adapt in any way needed to bring it perfectly in line with your new brand: dovetailing snugly with your personality, your values and your future aims.

Impressions through perfection

It goes without saying that the factual content of any copy created has to be correct. But there are so many other aspects that signal excellence and consideration. At Mobas we’re sticklers for faultless grammar, consistent spelling and syntax, and accuracy in every detail. Your copy reflects you, so nothing short of perfection will do.

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Our FAQs for

Copywriting

Our copywriting FAQ can help answer any questions you may still have about the services we offer. 

Why is copywriting important?

Copywriting is essential for crafting compelling messages that not only grab attention but also convey the unique value of a product or service. Beyond providing information, it serves as a persuasive force, building trust, and driving desired customer actions, contributing significantly to the success of marketing campaigns and businesses overall.

 

What are the 3 C's of copywriting?

The 3 C's of copywriting refer to clarity, conciseness, and compelling content. Clarity involves ensuring that the message is easily understood by the target audience, avoiding ambiguity or confusion. Conciseness emphasizes the importance of conveying the message in a clear and efficient manner, eliminating unnecessary words or jargon. Compelling content is the key to capturing the audience's attention and sparking their interest, motivating them to take the desired action.

 

How can you tell if your website copy is effective?

To gauge your website copy's effectiveness, track metrics like user engagement, bounce rates, and conversion rates. Solicit user feedback and monitor social media interactions to understand audience response. The combination of quantitative data and qualitative insights will provide a comprehensive evaluation of your copy's impact.

Do I need a copywriting agency?

Having the right copywriting tone is essential for any business. Whether you are a small or a large corporation, good copywriting can help your business reach more customers. As an experienced copywriting agency Mobas can provide guidance as well as hands-on help with all aspects of your website’s copy, including content creation and copy optimisation,

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