Ever-increasing digitisation means that digital marketing is now a must for the vast majority of brands. Well-executed online marketing connects you with your current and new customers and delivers measurable results. From strategy, planning and forecasting to creative that hits the spot, our skilled team create transformative campaigns to leverage the power of digital for your brand.
A successful social media strategy enables your brand to speak directly to your audience, in a way that builds brand awareness and loyalty. We’ll work with you to build successful social media strategies that focus on real business impact while ensuring you consistently stand above your competitors. We offer full-service social media strategy, consulting and training to ensure your brand gets the most out of social.
Your marketing is only as good as your targeting, so we offer comprehensive data segmentation as well as creative ways to personalise your campaigns to make them really hit home. We can segment users by age, gender, interest, location and any other information provided, and we love coming up with inventive new ways to add personality and personalisation to your marketing. It all helps forge better long-term customer relationships, which in turn leads to a better bottom line.
An ideal way to put your brand in front of your ideal customers across multiple platforms, there’s a lot more to display ads than eye-catching creative (although we also provide that, of course). Our skilled team run campaigns based on analysis and intelligent recommendations for frequency, channels, retargeting filters and keywords to maximise the cost-effectiveness of your display ads.
From template design to advanced automation, we understand how to target the right users with the right content to achieve results. Regular reporting will give you valuable insight, including integration with Google Analytics to produce multi-layered analysis of longer campaigns. And we’re well-versed in all things GDPR, so you can be confident that your and your customers’ data is in safe hands.
Spanning content marketing, social media marketing, SEO and branding, we can define your overall inbound marketing strategy. We spend time understanding who your audience is, where they hang out, what their interests are and how best to reach them. We also consider how to draw them in through landing pages, content and service offerings. But most important is converting them to action, so whether you’re looking to build a following, capture new leads or increase awareness, your inbound marketing delivers tangible results.
Whatever you want to know about how visitors are interacting with your website, your Google Analytics account can answer your questions. It collects a huge amount of data that can measure performance and confirm or deny assumptions, allowing you to confidently plan future developments and marketing activity. We’ll help you understand, interpret and analyse that data to identify improvements and refine your future activity, making it work harder and smarter all the time.
Wouldn’t it be great if all your mundane marketing tasks could be done for you? With a bit of planning, marketing automation can take care of emails, social media and more. But even something as straightforward as this requires strategy and planning. Our skilled team will scope out the process, defining, segmenting and scheduling based on users’ behaviour. With automation in place to take care of standard tasks, you and your team can focus on improvements and growth.
Different to display ads, PPC ads are delivered to qualified leads, i.e. people who are actively looking for your kind of product or service via an online search. It has highly measurable ROI and can be a brilliant way to gain additional traffic in areas you’d otherwise be unable to reach. Our PPC campaigns help clients achieve cost-effective visibility for search terms they wouldn’t otherwise rank highly for in organic searches.
