WHO WE ARE

We’re a team of digital enthusiasts

Our adept digital marketing team specialises in areas such as search engine optimisation, paid search, social media advertising, Google Data Studio and data analytics. 

Our digital marketing team specialise in search engine optimisation, paid search, social media advertising, Google Data Studio, data analytics and more. Acting as an extension of your team, we tailor marketing campaigns to suit our clients’ needs and goals to produce excellent results and ROI.

We’re always up to speed on new technology which we push to its limits to help our clients reach their target customers. We provide detailed reports with clear measurements, analysis and accountability – as we know our clients want to regularly check the success of their campaigns. 

At Mobas, our digital marketing team takes a holistic approach to creating powerful digital marketing strategies for our clients. We understand the importance of combining multiple channels in the most effective way possible and strive to create integrated campaigns that capitalise on all available opportunities.

We believe in getting to know our clients’ businesses inside out so we can develop solutions that truly reflect their individual needs and goals. Through careful analysis, data gathering and research, we create bespoke digital marketing strategies that are effective and deliver measurable results.

Whether you’re looking for a full-scale digital strategy or just need some extra help with specific elements of your campaigns, Mobas can provide the expertise and support you need to drive growth and success. 

 

YOUR DIGITAL MARKETING PARTNER

Fine-tuning or full integration

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Digital strategy

Writing a digital strategy is the first step towards success for any business. It involves understanding your target audience and their needs, evaluating your current digital marketing efforts, and developing a plan to reach your desired goals.

A good digital strategy will be based on data-driven insights, allowing you to make an informed decision about what channels and tactics will be most effective for your business. It should also consider the current trends in the digital marketing landscape, so that you can stay ahead of the competition and capitalise on any new opportunities.

Website audits

A website audit is an essential tool for any SEO strategy. It can help uncover potential issues with your website and give you a baseline against which to measure progress. An audit also allows you to identify opportunities for improvement, ensuring that you’re getting the most out of your website in terms of search engine visibility and user experience. A comprehensive website audit will look at the structure, coding, content and performance of your website.

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Search engine optimisation (SEO) 

Do you want to rank higher on Google? Using the best SEO tools on the market, we analyse your website and recommend ways to make your site more visible. Search Engine Optimisation is critical to any brand, and at Mobas we ensure our clients have the best overview of how to improve their site by using Looker Studio reporting to provide 24/7 access to your full SEO profile.

We have a range of SEO packages available depending on your needs and budgets, but our standard three-step approach involves a full site audit, provision of key actions for SEO improvement, and a review to help us continue to work alongside you to make improvements. From technical SEO to on-page SEO and keywords, every single part of our SEO analysis is clearly reported and, if required, we can even make the site changes in-house using our expert Website Design Team.

PPC and paid search

Paid search, also known as PPC (pay-per-click), is a form of paid marketing used to increase visibility and reach for brands on the internet. PPC campaigns are based on bidding and targeting specific keywords or phrases related to your business.

Whether you’re looking to drive traffic to your website, increase brand awareness or build sales leads, PPC can be an effective advertising tool to help reach your goals. Our expert team use their experience of over 25 years, to help you create a PPC campaign that’s tailored to your specific needs and objectives. 

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Award-winning social media marketing

Social media marketing is a powerful tool for businesses, giving them the potential to reach their target audience and boost brand visibility. With paid social media, you can take your social media marketing efforts further by placing paid advertisements on various platforms that are designed to increase engagement with your content.

Our award-winning social media team delivers both strategy and execution across all channels, including social advertising. As a crucial part of marketing, and more specifically digital marketing, we deliver creative campaign-based and branded content to your audiences.

Inbound and email marketing

Email marketing is one of the most effective strategies in inbound marketing. This type of marketing involves sending emails to prospects and existing customers to communicate with them about your company, products, services or any other promotional activity.

Email marketing is an effective way to engage with customers, build relationships and drive sales. It can also be used for lead generation and brand awareness, making it a powerful tool in any digital marketing strategy.

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OUR CRAFT, EXPLAINED

Strategy first

An integrated approach to digital marketing is crucial in today’s rapidly evolving online landscape. With customers navigating through multiple channels, platforms and devices, it’s essential for brands to create cohesive, streamlined experiences that resonate with their target audience. By adopting a unified strategy, brands can ensure consistent messaging, drive engagement, and ultimately achieve their business objectives more effectively.

A well-executed integrated digital marketing strategy allows brands to deliver a seamless customer experience, fostering lasting relationships and loyalty. By leveraging various digital channels and tactics in a harmonious manner, brands can maximise their reach, optimise their resources, and capitalise on valuable insights for continuous improvement.

Consistent messaging

Consistent messaging across all digital channels helps reinforce your brand identity and create a unified customer experience. This approach makes it easier for your audience to recognise and connect with your brand, fostering trust and loyalty.

Increased reach

An integrated digital marketing strategy allows you to reach a wider audience by leveraging multiple channels and platforms. This approach helps you connect with potential customers at various touchpoints in their journey, increasing the likelihood of conversions and engagement.

Resource management

By adopting an integrated approach, brands can streamline their marketing efforts and optimise resources. This results in more efficient campaigns, better ROI, and the ability to reallocate resources to areas with the highest potential for growth.

Data-driven insights

An integrated digital marketing strategy provides valuable insights from various channels and customer interactions. These insights can be used to inform decision-making, improve targeting, and fine-tune messaging to maximise results.

Continuous improvement

By continuously monitoring and analysing performance data from an integrated digital marketing strategy, brands can identify opportunities for improvement and growth. This enables them to stay agile and adapt to the ever-changing digital landscape, ensuring long-term success.

Ready to accelerate your digital marketing?

Contact us today.

+44 (0)1223 841699