Despite developing the software and systems that help NHS Trusts to deliver millions of essential patient letters safely and cost-effectively, Publisure has, to date, largely operated under the radar. That is set to change, as the firm has appointed Mobas to develop its first sales campaign.
The campaign is to benefit from the Mobas team’s strategic and creative skills. First strategists have plotted key audiences – their size, influence, speed of conversion, accessibility and motivations. This insight underpins an issue-driven DM campaign which will dramatise Publisure’s ability to deliver digital communications transformation funded from postal savings.
A striking campaign visual is sure to attract attention, while integrated PR, a campaign microsite and a new sales presenter will deliver a seamless conversion process across all touchpoints. Publisure has benefited from the Mobas team’s expertise at every turn and this first foray into brand marketing is set to have a significant impact on the business.