Mobas
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  • Brand Solutions
    • Brand Strategy
      • Brand Definition
      • Brand Creation
      • Brand Delivery
      • Brand Evaluation
    • Brand strategy is the foundation on which your brand sits and behaves: it dictates how your customers feel about your business. Having the right strategy for the most valuable part of your business is paramount.
    • Brand Activation
      • Brand Strategy
      • Strategy & Planning
      • Creative & Design
      • Digital Marketing
      • Website Design & Digital
      • Content Marketing
      • HubSpot Solutions
      • Public Relations
      • Research & Insight
    • Brand activation at Mobas is the 'active' part of our branding solutions services: we deliver strategic marketing plans, creative graphic design, digital marketing strategy and content, and website build and development.
  • Business Solutions
    • Workplace strategy
    • Experiential Learning & Development
    • Sales and Business Development
    • Business Modelling
    • Corporate & Business Strategy
    • Mergers and Acquisitions Cultural Alignment
    • Gaining commercial advantage from ESG
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Team

Katie Vickery

Head of Brand Strategy and Insight

With a passion for transformation and for developing outstanding, bold creative campaigns, Katie has been a stalwart member of the Mobas strategy team since 2018. Currently our Head of Brand Strategy and Insight, Katie oversees brand and campaign transformation projects for clients, ensuring that brands are defined to support our clients’ aspirations and capitalise on the conditions of the market and the motivations of the audiences.  

Katie holds a degree in economics and a host of professional qualifications from the CIM and IPA. She also speaks regularly about marketing and advertising on Mobas’ after-hours podcast, What’s the Point. 

Before joining Mobas, Katie cut her teeth working in London at several advertising agencies, supporting brands such as Sky, Thomas Cook, Samsung and Cadbury.
 

Katie Vickery

Katie Vickery's Insights

Why a new brand doesn’t necessarily mean a new logo
Insights

Why a new brand doesn’t necessarily mean a new logo

What makes a good campaign great?
Insights

What makes a good campaign great?

Podcast: What’s the point of creativity?
Insights

Podcast: What’s the point of creativity?

Surround yourself with people who will challenge you
Insights

Surround yourself with people who will challenge you

View more

The
Transformation
Business

    • Sector specialisms
      • Hospitality & Leisure
      • Food & Beverage
      • Animal Healthcare
      • Financial Services
      • Professional Services
      • NHS Healthcare
      • Property
      • Education
    • Brand Strategy
      • Brand Definition
      • Brand Creation
      • Brand Delivery
      • Brand Evaluation
    • Brand Activation
      • Brand Strategy
      • Strategy & Planning
      • Creative & Design
      • Website Design & Digital
      • Content Marketing
      • HubSpot Solutions
      • Public Relations
      • Research & Insight
    • Business Solutions
      • Workplace strategy
      • Experiential Learning & Development
      • Sales and Business Development
      • Business Modelling
      • Corporate & Business Strategy
      • Mergers and Acquisitions Cultural Alignment
      • Gaining commercial advantage from ESG
+44 (0)1223 841699 say.hello@mobas.com
Cambridge
Cambridge House, 65 London Road,
Stapleford, Cambridge CB22 5DG
London
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Mobas

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