With a passion for transformation and for developing outstanding, bold creative campaigns, Katie has been a stalwart member of the Mobas strategy team since 2018. Currently our Head of Brand Strategy and Insight, Katie oversees brand and campaign transformation projects for clients, ensuring that brands are defined to support our clients’ aspirations and capitalise on the conditions of the market and the motivations of the audiences.
Katie holds a degree in economics and a host of professional qualifications from the CIM and IPA. She also speaks regularly about marketing and advertising on Mobas’ after-hours podcast, What’s the Point.
Before joining Mobas, Katie cut her teeth working in London at several advertising agencies, supporting brands such as Sky, Thomas Cook, Samsung and Cadbury.
I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Head of Client Services
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Always coming in with fresh ideas and wanting to help change things and improve processes and never settling. Carl Banks, Digital Marketing Manager
Being open-minded, being accepting and understanding of others. Being integrated and not siloed. Opening yourself to help wherever even if it’s not in your job description. There’s a lot of friendliness and a lot of kindness at Mobas. Oh, and a good sense of humour! Yasmin Brown, Account Manager / Digital Project Manager
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
