Katie Vickery

Head of Brand Strategy and Insight

With a passion for transformation and for developing outstanding, bold creative campaigns, Katie has been a stalwart member of the Mobas strategy team since 2018. Currently our Head of Brand Strategy and Insight, Katie oversees brand and campaign transformation projects for clients, ensuring that brands are defined to support our clients’ aspirations and capitalise on the conditions of the market and the motivations of the audiences.  

Katie holds a degree in economics and a host of professional qualifications from the CIM and IPA. She also speaks regularly about marketing and advertising on Mobas’ after-hours podcast, What’s the Point. 

Before joining Mobas, Katie cut her teeth working in London at several advertising agencies, supporting brands such as Sky, Thomas Cook, Samsung and Cadbury.

What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Client Director
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR
A Mobee is someone you always want in the room, because they bring energy, create an impact and support you in what you’re trying to achieve, no matter how big or small the challenge. Katie Vickery, Head of Brand Strategy and Insight
Mobees challenge the status quo, disrupt conventional ways of thinking and are constantly searching for new ways to solve problems. Olly Cooper, Head of Digital Marketing