Ruth Gosling

Insight & Analytics Manager

Ruth joined Mobas in 2020, as Insight and Analytics Manager within the agency's growing Strategy team. 
With more than 16 years’ experience in research and insight, Ruth has partnered with leading brands including Barclaycard, Freeview and DFS to provide clear and actionable insights.

Ruth is passionate about finding the right, tailored approach for each client and she uses insight to help brands transform and grow, from understanding target audiences to testing and optimising campaigns, and measuring ongoing impact and ROI.

Ruth is a Certified Member of the Market Research Society, demonstrating her expertise and commitment to conducting research to the highest quality standards. 

What makes a Mobee?

I think you know when a Mobee is in the room. There’s a real energy about our business; we question, we learn and we really support our clients and each other for the best outcome. Lorna Hopkins, Head of Client Services
There should be a genuineness about a Mobee. A Mobee is open and honest and a good communicator. They should also recognise everyone else’s skillsets. Clive Weatherley, Head of Copy
Always coming in with fresh ideas and wanting to help change things and improve processes and never settling. Carl Banks, Digital Marketing Manager
Being open-minded, being accepting and understanding of others. Being integrated and not siloed. Opening yourself to help wherever even if it’s not in your job description. There’s a lot of friendliness and a lot of kindness at Mobas. Oh, and a good sense of humour! Yasmin Brown, Account Manager / Digital Project Manager
Being a Mobee is about being yourself; having confidence in your convictions and understanding that your creative ideas, unique skills and honest opinions are valuable to every other person in the room. We are all equal. Jay Evans, Head of PR