Insight & Analytics Manager
Ruth joined Mobas in 2020, as Insight and Analytics Manager within the agency's growing Strategy team.
With more than 16 years’ experience in research and insight, Ruth has partnered with leading brands including Barclaycard, Freeview and DFS to provide clear and actionable insights.
Ruth is passionate about finding the right, tailored approach for each client and she uses insight to help brands transform and grow, from understanding target audiences to testing and optimising campaigns, and measuring ongoing impact and ROI.
Ruth is a Certified Member of the Market Research Society, demonstrating her expertise and commitment to conducting research to the highest quality standards.