Bill’s appoints Mobas for integrated marketing campaign
Bill’s in Cambridge has become a well-established and popular restaurant since launching in 2011, offering diners a relaxed environment to enjoy breakfast, lunch and dinner.
Mobas has been appointed to keep Bill’s at the front of people’s minds in Cambridge, a city with a growing and vibrant food scene. To do this, the Mobas team have developed an integrated marketing campaign combining event sponsorship, influencer and blogger engagement, outdoor promotional activity and a PR review programme.
Adam Tuckwell, Client Partnerships Director at full service marketing agency Mobas, said: “As an agency, we have a wealth of experience in the food and beverage sector and we are delighted that Bill’s has appointed us to deliver an integrated marketing campaign for their Cambridge restaurant. To help build brand awareness in a highly competitive market, we have developed a multifaceted creative campaign to capitalise on Bill’s roots and brand heritage to ensure that it remains front of mind with locals and visitors to the city alike.”
As an agency, Mobas has extensive experience in the food and hospitality sector, supporting leading restaurant brands such as Loch Fyne, Old English Inns, Belhaven Brewery, Eating Inn and The Ivy Cambridge Brasserie, making Mobas ideally suited for the task.