You need your brand to be created from scratch, or profoundly refocused to accelerate growth. We’ll draw on our skills in brand, business and strategy to realign your organisation and set it on a transformed path. We’ll then offer support from our core areas of expertise – Brand and Strategy, Creative and Design, Digital Marketing, and PR and Social Media – to consolidate success.
The approach is all-encompassing, and the effect is game-changing.
At Mobas, business change is powered by dynamic and engaging brands. The foundations lie in insight: understanding what the audiences of today and tomorrow want from the business and identifying the strengths that already exist within the company, but can be redefined and presented to meet those needs.
We then build out to ensure that marketing strategy reflects business ambitions, that the visual brand has a unique clarity that encapsulates the company’s strengths, and that a strong and consistent tone of voice guarantees consistent customer experience across the whole of the business experience.
Our approach has helped new management teams to reinvigorate established businesses; it has given new direction and impetus to businesses planning for growth; and it has helped firms to turn threats into opportunities. The very consultative nature of the process is rewarding, as it stimulates debate and provides a fresh perspective on well-worn issues, uniting management teams around a single purpose.
As business owners ourselves, we appreciate the complexities and risks associated with transformation, which is why our solutions are rooted in customer needs and evolved with full stakeholder engagement. From workshops to brand ambassador programmes, we have the tools to develop transformative brands and to deliver them through every aspect of a complex modern multi-site business.
Rob is an evangelist of a new kind of agency model. In his view, low-value commodity delivery characterises too many relationships. It’s up to agencies, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that lead the business forward.
With his roots in creativity, Rob held management roles in a number of agencies before founding Mobas. His deep experience in all aspects of branding, advertising and marketing communications spans household-name brands such as Thinc Destini, Bluefin, The Cambridge Building Society, Toshiba, Greene King, AccorHotels, Tesco, Pepsi and KLM Airlines.
Head of Strategy
Shelby is a highly experienced marketer and the driving force behind the strategic imperative that guides the transformational campaigns created at Mobas. As Head of Strategy, she ensures that brand-centric and consistent thinking infuses every aspect of client delivery.
Shelby spent a decade in a top London agency helping to hone comms strategy for blue chip clients such as Switch, Mastercard and Warner Bros. Having been a board director she has hands-on experience of running a business, and a strong appreciation of the challenges that brings.
At Mobas, Shelby has delivered game-changing transformational projects: reenergising a successful company post-MBO for Saville; evolving insight-led brand strategy for Marmalade; creating successful go-to-market strategies for MSD Animal Health; and infusing brand development for PEM, Addenbrooke’s Charitable Trust, Anglian Venture Holdings and Cerapedics with a compelling strategic imperative.
Client Partnership Director
Adam is a consummately well-connected marketing communications professional with extensive experience managing the global marketing and public relations campaigns at multinational organisations spanning corporate, B2B and B2C companies.
Marketing Communications, PR and social media are particular areas of focus for Adam, but his wide-ranging role at Mobas plays to his strengths as a relationship builder. Adam quickly gets under the skin of a client’s demands, objectives and expectations to make sure the Mobas service is shaped accordingly and delivered to help businesses grow.
Adam is a Fellow of the Chartered Institute of Public Relations and holds a mini-MBA in Marketing.
Katie is an integral part of Mobas and specialises in getting to know the ins and outs of her clients’ worlds. When clients come to her with a challenge, Katie’s instinct is to translate it in the most powerfully compelling way possible to deliver truly transformational campaigns. She excels at creative and brand strategy and has become an invaluable and trusted member of our customer teams, working with Greene King, MSD Animal Health and Cerapedics, among others.
Before joining Mobas, Katie cut her teeth on the busy London agency scene, working with clients such as Cadbury, Sky and Samsung.
Joint Managing Director
Pete’s marketing career spans 20 years, working in senior positions on both the client and agency side. It’s given him extensive knowledge and experience of planning and delivering campaigns for some of the world’s leading brands through traditional, digital, PR and social media channels.
Hot on digital, analytics and measurement, Pete has an eye for detail and a love for campaign effectiveness. As joint MD, his focus is agency leadership and strategy, new business relationships and client services management. He’s a kingpin when it comes to supporting and nurturing talent, and collaborating with internal teams to ensure consistent delivery drives success for clients.
Head of Digital
With a background in design, communications and digital, both client and agency side, Jon expertly bridges the gap between technical and non-technical teams to deliver industry-leading digital solutions.
With extensive experience in innovation development, project initiation, project management and delivery of complex web-based digital initiatives, Jon has successfully delivered transformation projects using appropriate technology for the likes of: Tees, Saville Group, Sparq, Visavvi, 2030Vision, Greene King, Meet Cambridge, Ubisense and Dixons.